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§ Private Profile · 2530 Meridian Pkwy Ste 300, Durham, North Carolina, 27713, United States
Technographics data & business intelligence software for B2B sales & marketing. Identify high-potential accounts with real-time insights.
Datanyze has raised $2.0M across 1 funding round.
Key people at Datanyze.
Datanyze has raised $2.0M in total across 1 funding round.
Datanyze is a San Mateo, California-based software company that provides technographics data and business intelligence tools to help enterprise sales and marketing teams identify high-potential accounts and convert them into customers. Operating through a subscription-based software-as-a-service business model, the platform generates approximately $8.8 million in annual revenue and currently employs a dedicated workforce of 42 people. The system delivers real-time data and insights regarding specific technology choices and early buying signals to several hundred business-to-business and business-to-consumer organizations operating across North America and Europe. Available via both web and mobile application interfaces, the lead generation software has received industry recognition from major technology research firms, including specific designations as a Gartner Cool Vendor and a G2Crowd High Performer. The technographics data provider Datanyze was officially founded in 2012 by entrepreneurs Ilya Semin, Alicia Salsbury, and Bethlam Forsa.
# Datanyze: High-Level Overview
Datanyze is a B2B sales intelligence platform that helps organizations identify and target potential customers by analyzing company technology stacks and providing verified contact information.[1][3] Founded in 2012 and headquartered in San Mateo, California, Datanyze serves sales and marketing teams across 20+ industries by combining technographic data—insights into which technologies companies use—with firmographic information and direct contact details.[3][4] The platform enables businesses to move beyond traditional prospecting by identifying high-potential accounts based on specific technology adoption patterns and buying signals, effectively transforming how sales teams discover and engage prospects.
The company's mission is to "make cold outreach a warmer experience" by providing accurate, up-to-date business data that reduces manual prospecting labor.[8] Datanyze targets mid-sized to enterprise organizations, with particular concentration in software & technology, finance & financial services, media & internet, and business services sectors.[3] The platform has achieved significant market recognition, earning recognition as both a Gartner Cool Vendor and G2Crowd High Performer.[4]
Datanyze was founded in 2012 by Ilya Semin, described as a world-renowned data scientist and passionate entrepreneur in Silicon Valley.[4] The company raised $2 million in seed funding from Ridge Ventures and Google Ventures in 2014, growing its valuation from approximately $10 million post-seed to an estimated $225 million by the time of its acquisition.[3] This trajectory reflects strong early market validation of the technographics concept—the idea that understanding a company's technology choices could serve as a powerful predictor of sales opportunity.
A pivotal moment came in 2018 when ZoomInfo acquired Datanyze, integrating the platform into its broader B2B intelligence ecosystem.[3] This acquisition validated Datanyze's core technology and market position while providing resources to expand its product capabilities and geographic reach. Under Semin's leadership, the company has maintained its vision of becoming "the gold standard of business data internationally," with plans to open more offices around the world.[4]
Datanyze's competitive advantages center on three primary capabilities:
Technographic Intelligence — The platform's defining strength is real-time monitoring of company technology stacks across 120 million business profiles.[3] This enables highly specific targeting: sales teams can identify, for example, all mid-market SaaS companies using Salesforce but not HubSpot, creating precision targeting impossible with traditional firmographic data alone.[3]
Chrome Extension & Workflow Integration — Users can extract verified contact information directly from LinkedIn profiles and company websites during real-time browsing, eliminating context-switching and reducing manual prospecting labor.[3] This seamless integration into existing workflows has become a key differentiator highlighted consistently by users.[2]
Verified Contact Database — Access to 120 million business profiles with direct phone numbers and email addresses, combined with data enrichment capabilities that keep information current.[2][3] Users consistently praise the accuracy and speed of data retrieval.[5]
CRM Integration & Team Collaboration — Seamless integration with major platforms like Salesforce, HubSpot, and Pipedrive, along with credit pooling and administrative dashboards for team-based prospecting at scale.[2][3]
Datanyze operates at the intersection of two powerful trends: the rise of account-based marketing (ABM) and the increasing importance of technology intelligence in B2B sales. As companies shift from volume-based prospecting to precision targeting of high-value accounts, understanding a prospect's technology stack has become essential intelligence—it reveals not only current needs but also organizational sophistication, budget capacity, and buying readiness.
The platform influences the broader ecosystem by democratizing access to technographic data that was previously available only to large enterprises with dedicated research teams. By making this intelligence affordable and accessible through credit-based pricing starting at $21 per month, Datanyze has enabled mid-market sales organizations to compete on data sophistication.[2] The company's acquisition by ZoomInfo further embedded technographics into mainstream B2B sales workflows, signaling industry-wide recognition of this data category's strategic value.
Datanyze is well-positioned to benefit from the continued maturation of ABM and the growing sophistication of B2B sales operations. The company's stated vision—to become the next generation of business data—reflects ambitions to expand beyond contact and technology data into predictive intelligence and hiring signals, which the platform has already begun to introduce.[4] As technology adoption accelerates across industries and buying cycles become more complex, the ability to understand and act on technographic signals will only increase in value.
The key question for Datanyze's future is whether it can maintain differentiation as a specialized technographics platform within the ZoomInfo ecosystem, or whether it will evolve into a broader intelligence layer serving multiple use cases. Either path positions the company as a foundational tool in modern B2B sales—one that has fundamentally changed how organizations think about prospect identification and targeting.
Key people at Datanyze.
Datanyze has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in August 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2014 | $2M Seed | IDG Ventures | American Express Ventures, Amplify Partners, Audrey Capital, Avalon Ventures, Battery Ventures, Bessemer Venture Partners, Celesta, Costanoa Ventures, Dell Technologies Capital, Emergence Capital, Fuel Capital, Genoa Ventures, M.g. Siegler, GV, Heavybit, ANN Winblad, Jackson Square Ventures, Miramar Ventures, Presence Capital, Alexander Rosen, Ridge Ventures, Sapphire Ventures, The Angels' Forum, Tribe Capital, ULU Ventures, Vertex Ventures, Visionaire Ventures, Alex Payne, Anna Patterson, Eric Ries, Greg Badros, Jeremy Latrasse, Kyle York, Mark Williamson, MG Siegler, GIL Penchina, Jeff Epstein, Mark Cuban, Neeraj Agrawal, AngelList | Announced |
Datanyze has raised $2.0M in total across 1 funding round.
Datanyze's investors include IDG Ventures, American Express Ventures, Amplify Partners, Audrey Capital, Avalon Ventures, Battery Ventures, Bessemer Venture Partners, Celesta, Costanoa Ventures, Dell Technologies Capital, Emergence Capital, Fuel Capital.