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§ Private Profile · Waterloo, ON, Canada
Canadian property and casualty insurance company providing auto, home, and commercial P&C insurance for individuals and businesses.
Definity Financial Corporation is a property and casualty insurance provider based in Waterloo, Ontario, that offers personal auto, home, commercial, farm, and specialty insurance products across the Canadian market. The publicly traded company operates through a multi-channel distribution model, managing a national broker platform that currently generates $1.2 billion in gross written premiums. Supported by approximately 3,462 employees, the firm's broker network produced $76 million in operating income during 2024 and is targeting $1.5 billion in managed premiums by the end of 2026. Definity distributes its policies through direct-to-consumer and broker-distributed brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and its majority-owned subsidiary McDougall Insurance. The modern Definity holding company was formed in 2021 under the leadership of Chief Executive Officer Rowan Saunders, originating from the core Economical Insurance business founded in the year 1871.
definity has raised $12.0M across 2 funding rounds.
definity has raised $12.0M in total across 2 funding rounds.
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definity has raised $12.0M across 2 funding rounds. Most recently, it raised $7.0M Series A in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 17, 2026 | $7M Series A | Cyril Philip | — | Announced |
| Aug 1, 2024 | $5M Seed | — | Insight Partners, StageOne Ventures | Announced |
definity has raised $12.0M in total across 2 funding rounds.
definity's investors include Cyril Philip, Insight Partners, StageOne Ventures.