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Based in Amsterdam, Netherlands, Delfio operates a technology-driven B2B procurement platform that aggregates retailer demand to negotiate better bulk pricing for consumer electronics from global suppliers. The company manages the entire end-to-end transaction process for professional buyers, handling supplier vetting, quality assurance, payment processing, and international logistics through established hubs in the United States, Dubai, Hong Kong, and Amsterdam. By organizing the highly fragmented wholesale market, the platform facilitates the secure trading of devices from major consumer electronics brands such as Apple, Samsung, and JBL across a vetted network of 35,000 suppliers. Currently operating with a small team of under ten employees, the enterprise recently secured €1.5 million in pre-Seed funding backed by venture capital firm Peak to support its public launch. Delfio was officially founded in 2025 by Roy Erdmann and Keihan Popal.
Delfio has raised $2.0M across 1 funding round.
Delfio has raised $2.0M in total across 1 funding round.
Delfio has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2025 | $2M Seed | Peak | Mango Capital | Announced |
Delfio is an Amsterdam-based FinTech startup founded in 2025 that builds a data-driven procurement platform automating collective purchasing for professional buyers in the global consumer electronics wholesale market.[1][2][4] It serves retailers and B2B buyers across Europe by aggregating their demand to negotiate better prices from a network of 35,000 suppliers for brands like Apple, Samsung, and JBL, while handling supplier vetting, quality checks, logistics, and payments through hubs in the US, Dubai, Hong Kong, and Amsterdam.[1][2][6] The platform solves fragmentation, opacity, and risks in the gray market—such as variable delivery terms, warranty issues, and unreliable suppliers—by consolidating orders for volume discounts and streamlining the entire process from tender to delivery.[1][2] Delfio recently raised €1.5 million ($1.7M) in pre-Seed funding from investor Peak in June 2025, launching publicly that week with early traction built on founders' trading expertise.[1][4]
Delfio was founded in 2025 by Roy Erdmann (Co-founder and CEO) and Keihan Popal, both seasoned traders with years of hands-on experience in the consumer electronics buying business.[1][2] The idea emerged from their frustrations as buyers navigating the inefficient global distribution market: chasing deals, managing disparate suppliers, dealing with hidden costs, currency fluctuations, and surplus inventory risks.[1][2] Drawing on decades of collective trading and technical know-how, they built Delfio to enable buyers to "join forces" for larger volumes and smarter sourcing, transforming their market insights into an automated platform.[2] A pivotal moment came with the €1.5 million pre-Seed raise from Peak in June 2025, which funded the platform's public launch that same week, marking rapid progress from concept to market entry.[1][4]
(Note: Delfi Technologies at delfi.com, a separate 1988-founded firm in retail digitization like ESL and POS, is unrelated despite similar naming.[3])
Delfio rides the wave of supply chain digitization and FinTech automation in the $500B+ global consumer electronics distribution market, where fragmentation and gray market inefficiencies persist amid volatile pricing from surpluses and currencies.[1][2] Its timing aligns with post-2025 e-commerce surges and retailer demands for resilient procurement amid geopolitical disruptions, enabling SMEs to access enterprise-level scale without in-house complexity.[1][6] Market forces like rising logistics costs and supplier consolidation favor Delfio's hub model and volume aggregation, positioning it to disrupt traditional wholesalers.[1][2] By democratizing access to 35,000 suppliers, it influences the ecosystem, empowering European retailers to compete globally while building supplier liquidity, potentially accelerating B2B marketplaces in hardware verticals.[1][6]
Delfio's pre-Seed momentum signals strong potential to scale its platform, with next steps likely including hub expansions, AI-enhanced matching, and deeper integrations for real-time inventory.[1][4] Trends like AI-driven procurement, nearshoring, and sustainable sourcing will shape its path, amplifying efficiency in a market ripe for consolidation.[2] Its influence could evolve from niche electronics aggregator to broader B2B procurement leader, humanizing opaque trading while delivering outsized returns for backers like Peak—proving that trader grit plus tech can redefine wholesale forever.[1][2]
Delfio has raised $2.0M in total across 1 funding round.
Delfio's investors include Peak, Mango Capital.
