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§ Private Profile · London, United Kingdom
Online food marketplace platform connecting independent food makers and producers with UK consumers, focused on artisanal food products.
Founded in 2022 by former Depop executives Simon Beckerman and Marie Petrovicka, Delli is an online food marketplace based in London connecting independent UK makers directly with consumers. The platform empowers small artisanal producers to sell specialty items without supermarket shelf space, utilizing a commission model where Delli warehouses products for smaller sellers and purchases wholesale from larger ones. Since its launch, the company has successfully onboarded over 500 food makers and achieved an impressive 16x annual revenue growth, even while recording a £6,400,000 operating loss during 2023. To fuel ongoing growth and finance an upcoming expansion into the United States market, the enterprise has secured $16,400,000 in total venture capital funding. This crucial financial backing includes a recent $7,200,000 Series A investment round jointly led by prominent venture capital firms Balderton Capital and HV Capital.
Delli has raised $16.0M across 3 funding rounds.
Delli has raised $16.0M in total across 3 funding rounds.
Delli has raised $16.0M across 3 funding rounds. Most recently, it raised $6.0M Seed in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2024 | $6M Seed | Balderton Capital | HV Capital, Molten Ventures, Sequel, Charlie Songhurst, Lucas Cranach, Will Martin | Announced |
| Sep 1, 2022 | $7M Seed | Balderton Capital | Molten Ventures, Sequel, Charlie Songhurst, Lucas Cranach, Will Martin | Announced |
| Dec 1, 2021 | $3M Seed | — | Greenfield ONE, HV Capital, Presight Capital, Mato Peric, Nawid ALI Abbassi | Announced |
Delli has raised $16.0M in total across 3 funding rounds.
Delli's investors include Balderton Capital, HV Capital, Molten Ventures, sequel, Charlie Songhurst, Lucas Cranach, Will Martin, Greenfield One, Presight Capital, Mato Peric, Nawid Ali-Abbassi.
DELLI is an online marketplace and app connecting independent food and drink makers with consumers seeking unique, small-batch products across the UK.[1][2][3] It enables users to discover, pre-order, and purchase limited "drops" from local producers, solving the challenge of accessing niche, story-driven foods amid dominance by mass-produced supermarket options.[1][2] DELLI serves curious buyers prioritizing quality, sustainability, and local sourcing, while empowering small makers with tools to scale without waste—evidenced by 16X sales growth year-over-year, doubled customer basket sizes, and doubled return rates.[1][3] With $13.2M total funding including a recent $6M seed extension, DELLI is expanding its maker base, product range, and delivery nationwide via a fixed-fee model.[1][4]
DELLI launched in 2022, ideated during the pandemic by Depop alumni Simon Beckerman (founder of Depop) and Marie Petrovicka (CEO).[1][2][3] Drawing from Depop's success in community-driven marketplaces for fashion, the duo spotted a parallel opportunity in food: consumers craving sustainable, local alternatives to overprocessed goods.[2] Early traction built on a "drop" model—limited runs produced to order—fostering intimate buyer-maker connections via likes, shares, and follows.[2] Pivotal momentum came from rapid scaling, with hundreds of makers joining and exclusive launches like Manchester's Pollen bakery selling out croissants twice in a week.[1]
DELLI rides the wave of consumer shift toward sustainable, artisanal food, fueled by post-pandemic demand for local, low-waste alternatives to mass production.[1][2] Timing aligns with rising eco-consciousness and direct-to-consumer (D2C) platforms disrupting grocery retail, where independents struggle against supermarket giants.[1][4] Market forces like urban "food tourism" via apps and regional partnerships (e.g., Bristol, Edinburgh) amplify its reach, while nationwide logistics tap UK-wide appetite for unique items.[1][3] By championing small makers, DELLI influences the ecosystem like Depop did for fashion—democratizing access, boosting maker viability, and normalizing "virtual food markets" for niche discovery.[2]
DELLI's momentum positions it to dominate UK independent food e-commerce, with $6M fueling maker expansion, delivery innovations, and regional hubs.[1] Upcoming trends like hyper-local sustainability and AI-curated drops will shape its path, potentially evolving into a pan-European platform as D2C food tech matures.[2][4] Its Depop roots suggest scalable influence, empowering more makers to "run the food scene" while redefining grocery as discovery-driven fun—tying back to its core mission of real food by real people.[3]