Loading organizations...
Based in Manhattan, New York, Dia&Co provides personalized styling services and curated subscription clothing boxes specifically designed for plus-size women. Operating with a business model similar to Stitch Fix, the company utilizes detailed style surveys to deliver customized apparel directly to consumers across sizes ten through thirty-two. The retail platform currently serves millions of customers across ninety percent of United States zip codes, offering hundreds of external brands alongside ten exclusive in-house collections. Dia&Co has since scaled its corporate operations to approximately 750 employees and secured $20 million in venture funding during a 2016 investment round led by Sequoia Capital. The enterprise ranked twenty-first in a Poets&Quants startup evaluation and expanded its merchandise by launching specialized retail categories including dedicated activewear lines. Dia&Co was originally founded in 2014 by co-founders Nadia Boujarwah and Lydia Gilbert.
Dia&Co has raised $90.0M across 3 funding rounds.
Dia&Co has raised $90.0M in total across 3 funding rounds.
Dia&Co is a fashion tech company that provides personalized styling and clothing subscription services exclusively for plus-size women (sizes 14+), addressing the lack of tailored options in retail.[1][2][4] It serves millions of customers across 90% of U.S. zip codes by using data science, style surveys, and proprietary feedback tools to curate individualized boxes of apparel from its own brands and third-party labels, solving pain points like limited selection, poor fit, and underrepresentation.[1][2][5] Founded in 2015 and headquartered in New York, NY, the company raised $94.34M before being acquired by Fullbeauty Brands in April 2024, employing over 500 people with an 86% female team.[1][2][5]
Dia&Co was founded in 2015 by entrepreneurs, including key figure Boujarwah, who drew from personal frustrations with the retail industry's neglect of plus-size women—67% of American women yet systematically underserved.[1][4] The idea emerged from adapting the clothing subscription model to this demographic, starting with customer style surveys to build personalized profiles and leveraging data for custom experiences.[1] Early traction came from rapid expansion to serve millions nationwide, innovative feedback loops for product iteration, and partnerships like Athos Commerce for enhanced e-commerce search, filtering, and features such as a denim quiz.[1][3] Investors like Greycroft, Jess Lee (Sequoia), and Rob Go (NextView Ventures) backed its growth.[4]
Dia&Co rides the intersection of fashion tech and personalization trends, capitalizing on e-commerce growth, AI-driven recommendations, and demand for inclusive sizing amid 8/10 consumers seeking tailored fashion.[1][2] Timing aligns with post-2015 subscription box booms and rising plus-size market innovations like virtual fitting rooms (e.g., ASOS) and sustainable lines (e.g., Torrid), fueled by online convenience and customization over traditional retail.[2] It influences the ecosystem by pioneering data tools for underserved segments, inspiring representation in fashion tech, and demonstrating scalable models for niche communities—now amplified via Fullbeauty acquisition.[1][2]
Post-2024 acquisition by Fullbeauty Brands, Dia&Co will likely integrate deeper into expanded plus-size retail, enhancing its tech stack for broader personalization amid trends like AI fitting, eco-materials, and 10XL sizing.[2] Rising e-commerce dominance and consumer push for body-positive, customizable shopping position it for sustained growth, potentially influencing more brands to prioritize data-driven inclusivity. As fashion tech evolves, its community focus could redefine style access, tying back to its roots in empowering the ignored majority through innovation.
Dia&Co has raised $90.0M in total across 3 funding rounds.
Dia&Co's investors include Union Square Ventures, Cyberstarts VC, Ensemble VC, Forerunner Ventures, i3 Equity Partners, Index Ventures, Maveron, Nokia Growth Partners, Rainfall Ventures, Sequoia Capital, Zeev Capital, Accomplice VC.
Dia&Co has raised $90.0M across 3 funding rounds. Most recently, it raised $40.0M Series C in November 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2018 | $40M Series C | Union Square Ventures | Cyberstarts VC, Ensemble VC, Forerunner Ventures, I3 Equity Partners, Index Ventures, Maveron, Nokia Growth Partners, Rainfall Ventures, Sequoia Capital, Zeev Capital | Announced |
| Dec 1, 2017 | $30M Series B | — | Cyberstarts VC, Forerunner Ventures, I3 Equity Partners, Index Ventures, Nokia Growth Partners, Rainfall Ventures, Sequoia Capital, Zeev Capital | Announced |
| Sep 1, 2016 | $20M Series U | — | Accomplice VC, Afore Capital, AlleyCorp, Bonfire Ventures, BoxGroup, Cyberstarts VC, FirstMark Capital, Forerunner Ventures, Founder Collective, Greylock, I3 Equity Partners, Index Ventures, LearnLaunch Accelerator, NextView Ventures, Nokia Growth Partners, Rainfall Ventures, RPM Ventures, Sequoia Capital, Speedy Packets Inc., The Finger Group, Zeev Capital, Mike Volpe | Announced |