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Based in Bogota, Colombia, Dondo operates a business-to-consumer social commerce marketplace that facilitates the exchange of second-hand goods across the Latin American market. In addition to its core consumer platform, the company provides an artificial intelligence copilot tool designed to help e-commerce sellers automate and optimize their digital product descriptions. This software-as-a-service offering is monetized through paid subscription plans starting at a baseline rate of $8 per month. Operating with a corporate workforce of between 11 and 50 employees, the enterprise has successfully secured $2.1 million in total venture funding to support its ongoing regional expansion. The startup's financial backing comes from a syndicate of institutional investors that prominently includes Patagonia, AME Cloud Ventures, Three Point Group, and Acequia Capital. Dondo was originally founded in 2017 by co-founders Daniel Marulanda, Jesus Marquez, and Parker MacMillan Irving.
Dondo has raised $2.0M across 1 funding round.
Dondo has raised $2.0M in total across 1 funding round.
Dondo has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2021 | $2M Seed | — | 6TH MAN Ventures, AME Cloud Ventures, Broadway Angels, DFJ, Founders Co OP, Hardware Club, Kleiner Perkins, KRM Interests LLC, Maverick Capital, Menlo Ventures, Mouro Capital, Necessary Ventures, QED Investors, Raine Ventures, Redpoint Ventures, Xstarpartners, Adam Marchick, Andy Rubin, Brad Garlinghouse, DAN Springer, Hugo Angelmar, Mark Cuban, Ravi Grover, SRI Batchu, Comcast Ventures, Foundry Group, High Alpha, Hyperplane Venture Capital, Ravelin Capital, ROB Meyerson, Shailendra Singh, Touchdown Ventures | Announced |
Dondo has raised $2.0M in total across 1 funding round.
Dondo's investors include 6th Man Ventures, AME Cloud Ventures, Broadway Angels, DFJ, Founders Co-op, Hardware Club, Kleiner Perkins, KRM Interests LLC, Maverick Capital, Menlo Ventures, Mouro Capital, Necessary Ventures.
Dondo is an AI-driven SaaS platform that empowers e-commerce sellers to optimize, create, and publish product listings across multiple marketplaces and storefronts. It serves online sellers of all scales by solving key pain points like poor SEO, weak descriptions, suboptimal images, and lack of visibility on platforms including Shopify, AI search engines (e.g., ChatGPT, Alexa), and social media.[1][2][3] The tool automates listing generation from images, provides real-time monitoring and optimization alerts, and ensures AI-ready structured data for voice assistants and semantic search, starting at $8/month with features like unlimited optimizations and social post generation.[3][4] Recent growth includes Dondo Studio for instant product, lifestyle, and ad images, reflecting strong momentum in the booming e-commerce AI sector.[3]
Dondo's "aha" moment came after the team analyzed 10 million product listings and discovered that even good products failed due to inadequate descriptions, keyword choices, and images.[1] Instead of rushing to build software, they manually optimized listings first, validated immediate sales lifts, and then scaled it with AI—demonstrating a pragmatic, proof-first approach.[1] Based in Mexico City with 11-50 employees, Dondo emerged in the e-commerce SaaS space, evolving from basic optimization to a full ecosystem with multichannel publishing, image generation, and AI search compatibility.[2][3] Note: Older references link Dondo (or aliases like Crowdswap) to a separate mobile app for swapping used items, but current operations focus exclusively on e-commerce AI tools.[5][7]
Dondo rides the explosive growth of AI in e-commerce, where one-third of searches now occur on AI platforms, demanding optimized, semantic-rich listings for visibility in answer engines.[3] Timing is ideal amid marketplace saturation and rising ad costs, as sellers struggle with SKU volume—Dondo's automation addresses this by blending deep marketplace data with AI, enabling agility in a $6T+ global e-commerce market.[1][6] It influences the ecosystem by lowering barriers for small sellers, fostering competition, and pushing platforms toward AI-native standards like structured Q&A, while secure integrations reduce friction in multichannel selling.[2][3]
Dondo is poised to dominate AI e-commerce tooling as voice/AI search matures and image gen evolves, potentially expanding into full inventory management or predictive analytics. Trends like agentic AI and shoppable social will amplify its multichannel edge, with influence growing via partnerships and global scaling from its Mexico City base. This positions Dondo as a must-have for sellers prioritizing visibility in an AI-first digital economy—transforming listings from a chore to a competitive weapon.[1][3]
