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§ Private Profile · Bangalore, India
Develops a video-driven, social-first e-commerce platform for direct-to-consumer women's ethnic apparel, featuring handcrafted techniques.
Based in Bangalore, India, DSLR Technologies develops a video-driven, social-first e-commerce platform and operates the direct-to-consumer women's ethnic apparel brand Aramya. The company focuses on the fashion and lifestyle sector, specifically blending traditional handcrafted techniques like block printing, bandhani, and ajrakh with fabrics such as pure cotton and linen-cotton blends to serve consumers of ethnic wear. To support its ongoing business expansion, working capital requirements, and overall balance sheet strengthening, the enterprise recently secured approximately $9 million in Series A funding. This significant 2024 investment round was equally split and co-led by prominent venture capital firms Z47 and Accel India, bringing the company's total raised capital to more than $9 million. DSLR Technologies was founded in 2021 by Ankush Goyal, whose prior professional experience includes various corporate positions at Deutsche Bank and EY.
DSLR Technologies has raised $883.0M across 1 funding round.
Yes, DSLR Technologies has successfully raised capital, including a Series A funding round of approximately INR 80 crore (around USD 9 million).
Yes, DSLR Technologies has successfully raised capital, including a Series A funding round of approximately INR 80 crore (around USD 9 million).
DSLR Technologies has raised $883.0M across 1 funding round. Most recently, it raised $883.0M Series A in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 9, 2026 | $883M Series A | Accel India, Z47 | — | Announced |
DSLR Technologies, founded in 2021 and based in Bangalore, India, is an active startup dedicated to innovating the e-commerce sector. The company's core offering is a video-driven, social-first e-commerce platform designed to transform how consumers interact with online retail. This platform integrates dynamic video content and social engagement features to create a more immersive shopping experience.
The strategic focus of DSLR Technologies is to address the specific needs and behavioral patterns of a client category that it identifies as underserved. By tailoring its platform to these particular requirements, the company seeks to offer a more relevant and effective online shopping environment than traditional e-commerce models.
As part of its operational strategy, DSLR Technologies operates the ethnic wear brand Aramya. This brand serves as a direct application of the company's video-led, social-first e-commerce platform, demonstrating its capabilities in a specific market segment. Aramya leverages the platform's features to connect with customers through engaging content and community interaction.
DSLR Technologies maintains an active operational status and has attracted investor interest, successfully completing a Series A funding round. This capital infusion supports the company's ongoing development of its e-commerce technology and its expansion within the market. The funding highlights confidence in its innovative approach to online retail.
The company's commitment to a video-driven and social-first methodology positions it within the evolving landscape of digital commerce. By prioritizing rich media and community engagement, DSLR Technologies aims to establish a distinctive presence and foster deeper connections between brands and consumers on its platform.