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Based in Singapore, Easybook operates an online travel booking platform that aggregates land and sea transportation services across the Southeast Asian region. The company facilitates instant reservations for buses, ferries, trains, and car rentals by partnering with more than 1,000 transport operators covering over 60,000 regional routes. Supported by a global workforce of over 150 employees, the digital travel platform serves approximately 3 million monthly customers and has successfully processed more than 40 million total passenger trips. Easybook manages cross-border payments to various overseas suppliers and is backed by private equity firm OWW Capital Partners, while maintaining active operations in major markets like Malaysia, Thailand, Indonesia, and the Philippines. The enterprise was originally founded in 2006 to sell regional bus tickets before expanding its secondary consumer services to include hotel accommodations and specialized charter operations.
Easybook has raised $5.0M across 1 funding round.
Easybook has raised $5.0M in total across 1 funding round.
Easybook is Southeast Asia's leading online booking platform for land and sea transportation, offering bus, train, ferry tickets, and car rentals across multiple countries including Malaysia, Singapore, Thailand, Indonesia, Vietnam, and others.[1][3][4] It serves over 3 million monthly customers, has booked more than 40 million trips, and partners with over 1,000 operators covering 60,000+ routes, solving the hassle of in-person ticketing with a simple "search, book, go" digital experience.[4][3] The company reported RM300 million in revenue and RM10 million in net profit last year, targeting RM500 million revenue and RM30 million profit this year, fueled by regional expansion and a USD$8.5 million total funding including a 2021 Series C round.[2]
Founded in 2006 by William Lee as a "pet project" to sell bus tickets online in Malaysia and Singapore, Easybook addressed the pain of queuing at counters with a one-stop digital platform.[1][2][4] Starting small, it rapidly expanded into the largest online booking site in Southeast Asia, adding trains, ferries, and car rentals while growing operations regionally despite challenges like the pandemic.[2][3] Key milestones include raising USD$500K initially, then USD$3M, and USD$5M Series C in 2021 from Emissary Capital to fuel growth and weather COVID disruptions; early traction came from its first-mover status in online bus bookings.[2][5]
Easybook rides the digital transformation of travel in Southeast Asia, where rising internet penetration and mobile adoption are shifting consumers from physical counters to online platforms amid booming regional tourism and mobility needs.[2][3] Timing aligns with post-pandemic travel recovery, urbanization, and cross-border demand in a market fragmented by local operators, where Easybook's aggregator model consolidates supply for efficiency.[1][4] It influences the ecosystem by providing software to operators, enabling digital ticketing at scale, and maintaining dominance through expansion into Indonesia/Vietnam while preparing for IPO to fund further tech upgrades.[2][5]
Easybook is poised for accelerated growth via Indonesia/Vietnam expansion, leveraging its network moats and first-mover edge to capture rising SEA travel volumes, with IPO plans targeting optimal valuations for global scaling.[2] Trends like AI-driven personalization, integrated multi-modal bookings, and sustainable transport will shape its path, potentially evolving it from regional leader to pan-Asian mobility powerhouse. This builds on its origins as a simple bus ticket solver, now powering seamless regional journeys.[2][3]
Easybook has raised $5.0M in total across 1 funding round.
Easybook's investors include Emissary Capital.
Easybook has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series C in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $5M Series C | — | Emissary Capital | Announced |
