Loading organizations...
EasyPicky is a Montpellier, France-based software company that develops AI-powered video recognition technology for capturing and analyzing in-store retail data through standard smartphones and tablet devices. The enterprise platform operates entirely offline to generate instant key performance indicators, enabling field representatives to monitor planogram compliance, optimize merchandising layouts, and execute competitive tracking without requiring an internet connection. Operating under a software-as-a-service business model, the solution integrates seamlessly with existing CRM tools to provide a data platform for a complete view of retail points of sale. The Series A startup serves sales, marketing, and supply chain teams across the fast-moving consumer goods, pharmaceutical, luxury, and cosmetics sectors, having raised $5.29 million in total venture capital funding from institutional investors IRDI SORIDEC Gestion and Sonorcap. EasyPicky was founded in 2017 by Renaud Pacull and Marine Bibal.
EasyPicky has raised $5.0M across 1 funding round.
EasyPicky has raised $5.0M in total across 1 funding round.
EasyPicky has raised $5.0M in total across 1 funding round.
EasyPicky's investors include Sonorcap, XAnge.
EasyPicky has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $5M Series A | — | Sonorcap, XAnge | Announced |
EasyPicky is a French technology company founded in 2017 that builds an AI-powered image and video recognition platform for retail shelf intelligence. It enables sales teams in retail and FMCG sectors—such as food, pharmaceuticals, luxury, and cosmetics—to capture in-store data via smartphone or tablet cameras, generating instant KPIs for planogram compliance, merchandising, competitive tracking, and sales optimization, all 100% offline.[1][2][5]
The platform serves retailers and FMCG companies by solving inefficiencies in field data collection, providing real-time insights integrated with CRM tools for a 360° view of points of sale, actionable recommendations, and improved sales force effectiveness. With around 40 employees in Montpellier, Occitanie, EasyPicky shows strong growth momentum, highlighted by a major strategic milestone in 2025 and ambitious plans for 2026.[2][4][5]
EasyPicky was founded in 2017 by Marine Bibal and Renaud Pacull in Montpellier, France. Bibal, a graduate of EM Lyon and former B2B manager at energy supplier Lampiris, paired with Pacull, a Mines ParisTech engineer and ex-R&D manager at Total, to pioneer offline AI video recognition.[2]
The idea emerged about seven years prior from their shared fascination with instant video recognition applications in gaming and oenology. They developed a groundbreaking AI that operates without internet on standard mobile devices, transforming field videos into actionable retail KPIs. Early traction built on this innovation, leading to a robust team emphasizing diversity, freedom, and energy.[2]
EasyPicky rides the wave of AI-driven retail automation, where computer vision and edge AI address chronic issues like shelf out-of-stocks (costing retailers billions annually) amid labor shortages and e-commerce pressures. Its offline capability is perfectly timed for global retail's digital transformation, especially in emerging markets with poor connectivity, aligning with post-pandemic supply chain resilience trends.[1][2][5]
Market forces like rising FMCG competition and demand for real-time execution data favor EasyPicky, positioning it against players like Trax (cloud-focused) or Focal Systems (store ops automation). By democratizing advanced analytics via mobile devices, it influences the ecosystem, empowering smaller retailers and sales teams to compete with data giants and driving broader adoption of edge AI in physical retail.[1]
EasyPicky's 2025 milestone—likely scaling tech or partnerships—sets up 2026 for international expansion, deeper CRM integrations, and advanced features like predictive analytics. Trends in edge computing, 5G proliferation (enhancing hybrid modes), and sustainable retail ops will propel it, potentially capturing more share in Europe's fragmented FMCG market.[5]
As offline AI matures, EasyPicky could evolve from shelf auditor to full retail intelligence hub, amplifying its influence on sales optimization worldwide. This positions it as a nimble leader in transforming field data into retail growth engines, building directly on its founders' visionary offline breakthrough.[2][5]
