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§ Private Profile · Maadi, Cairo, Egypt
Food discovery and delivery platform connecting users with restaurants, offering online ordering, AI recommendations, and delivery in Egypt.
elmenus has raised $20.1M across 4 funding rounds.
Key people at elmenus.
elmenus has raised $20.1M in total across 4 funding rounds.
Based in Cairo, Egypt, elmenus operates a leading food discovery and delivery platform that digitizes restaurant menus and provides artificial intelligence-driven dish recommendations for local consumers. Founded in 2011 by chief executive officer Amir Allam, the venture-backed enterprise has evolved into a comprehensive food technology service with its own proprietary delivery fleet. The business currently serves approximately 1,500,000 monthly active users and facilitates online ordering for a network of over 8,000 partnered restaurants across 24 Egyptian cities. Operating with a corporate workforce of 101 to 200 employees, the organization generates an estimated $9,500,000 in annual revenue through commission-based ordering systems and delivery fees. The startup has secured at least $9,500,000 in total funding, reaching an estimated valuation of $30,400,000 following an $8,000,000 Series C round supported by institutional investors Global Ventures and Algebra Ventures.
elmenus has raised $20.1M in total across 4 funding rounds.
elmenus's investors include Ashraf Sabry, Luxor Capital, Marakez, 83North, Ilona Simpson, Global Ventures, Algebra Ventures, Hamad Al Homizi, Tarek Sakr.
Key people at elmenus.
elmenus has raised $20.1M across 4 funding rounds. Most recently, it raised $10.0M Pre-Series C in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 18, 2021 | $10M Series B Plus | Ashraf Sabry | Luxor Capital, Marakez | Announced |
| Jan 1, 2021 | $100K Series U | — | 83North, Ilona Simpson | Announced |
| Feb 1, 2020 | $8M Series B | Global Ventures | Algebra Ventures, Hamad AL Homizi, Tarek Sakr | Announced |
| Apr 1, 2017 | $2M Series A | — | Algebra Ventures | Announced |
elmenus is Egypt's leading food discovery and online ordering platform, enabling users to explore restaurants, discover dishes via AI-powered personalized recommendations, and place delivery or dine-out orders. It serves over 1 million monthly users primarily in Cairo, solving the challenge of fragmented food choices in a market where only 4% of orders were online as of recent years, disrupting phone-based ordering with a fully automated platform and its own fleet service.[1][2][4]
The company has demonstrated strong growth momentum, scaling from 20 to 200 employees, achieving double-digit monthly growth, and reaching gross profitability with high double-digit margins after cost optimizations. It has raised $19.5M total, including an $8M round from Global Ventures and a prior $1.5M Series A from Algebra Ventures, positioning it to expand across Egypt amid a massively untapped online food delivery market.[1][2]
Founded in 2011 by CEO Amir Allam in Cairo, Egypt, elmenus began as a food discovery platform to answer the daily question "What will I eat today?" by making dining decisions social, visual, and personalized.[1][2][3] Allam, drawing from insights into Egypt's fragmented restaurant landscape dominated by independents over chains, initially focused on dine-out discovery before user demand and rising VC availability around 2016 prompted expansion.[3]
Key pivotal moments include launching online ordering in the year prior to its $8M raise (around 2020-2021), followed by its own delivery fleet to serve 1M+ users comprehensively. This came after its 2017 Series A funding, enabling rapid scaling and replacement of inefficient phone orders with digital solutions, building strong brand equity in both discovery and delivery.[1][3]
elmenus rides the wave of digital transformation in Egypt's food delivery sector, where online penetration remains low at 4%, creating massive opportunity amid rising smartphone use and VC influx post-2016.[1][3] Timing aligns with global on-demand trends but is amplified by local market forces like independent restaurants' dominance and post-pandemic delivery surges, allowing elmenus to capture share from inefficient incumbents like Uber Eats or Delivery Hero through superior local execution.[2][3]
It influences Egypt's startup ecosystem by pioneering foodtech scalability—growing the market efficiently, attracting top talent, and proving sustainable models in emerging economies, as evidenced by its inclusion in on-demand expert collections and cost-optimization leadership during economic pressures.[1][2]
elmenus is poised for nationwide Egyptian dominance and potential regional expansion, leveraging its profitability, AI edge, and fleet to deepen market penetration in a still-nascent online space. Trends like AI personalization, independent restaurant digitization, and cost-conscious scaling will propel it, evolving its influence from local disruptor to foodtech benchmark in MENA amid fragmented competition.
This builds on its core mission: innovating daily dining for millions, now with funding firepower to sustain laser-focused execution.[1][3]
