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Based in Los Angeles, Endorsify operated an influencer marketplace platform that connected independent content creators with consumer brands to facilitate paid user-generated content campaigns and establish equitable pricing agreements. Functioning as a standardized pricing guide for the creator economy, the platform scaled its user base to include a network of over 10,000 female influencers prior to its asset sale. The enterprise utilized a traditional marketplace business model, generating revenue by charging fees for facilitating direct connections and financial transactions between digital creators and corporate advertisers. In July 2020, the digital media publisher Her Campus Media officially acquired the startup's creator network assets to expand its own internal influencer marketing capabilities. Endorsify was founded in 2016 by Wally Sajimi, whose professional background includes roles at Salesforce and UBS, alongside UC Berkeley alumnus David Lee.
Endorsify has raised $470K across 1 funding round.
Endorsify has raised $470K in total across 1 funding round.
Endorsify has raised $470K in total across 1 funding round.
Endorsify's investors include Amazon Alexa Fund, Anzu Partners, Avalancha Ventures, Founders' Co-op, Innovation Works, LvlUp Ventures, Newlin, Osney Capital, Quake Capital, Techstars, Grant Newlin.
Endorsify has raised $470K across 1 funding round. Most recently, it raised $470K Seed in September 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2020 | $470K Seed | — | Amazon Alexa Fund, Anzu Partners, Avalancha Ventures, Founders' Co OP, Innovation Works, LvlUp Ventures, Newlin, Osney Capital, Quake Capital, Techstars, Grant Newlin | Announced |
Endorsify is an influencer marketing SaaS platform headquartered in Los Angeles, California, that helps brands connect with influencers and price user-generated content to optimize ad spend ROI.[1][2] It serves marketers by providing data-driven pricing tools powered by analytics, machine learning, and data visualization, addressing the challenge of valuing influencer content in social media campaigns.[2][3]
Founded in 2016, Endorsify focuses on B2B solutions in technology and media services, enabling brands to boost marketing efficiency through precise influencer pricing and partnerships.[1][2]
Endorsify was founded in 2016 in Los Angeles by Wally Sajimi (Co-Founder and CEO) and David J. Lee (Co-Founder and CTO).[2] The idea emerged to tackle inefficiencies in influencer marketing, specifically pricing user-generated content to help marketers maximize ROI on ad investments.[2]
Early traction included participation in UpTech 6 Demo Day and acceleration programs like Boomtown Accelerators, Nex Cubed, and Quake Capital, which provided customized support and funding from investors including Wally Sajimi himself.[2] These pivotal moments helped scale the platform from a focused pricing tool into a comprehensive influencer connection and analytics solution.[1][2]
Endorsify rides the explosive growth of influencer marketing, a sector projected to expand amid rising social commerce and creator economies, where brands increasingly rely on authentic UGC over traditional ads.[1][2] Timing is ideal as post-2020 shifts amplified short-form video and TikTok-driven campaigns, making precise pricing critical amid ad fatigue and regulatory scrutiny on disclosures.[2]
Market forces like maturing martech stacks and AI adoption favor Endorsify, enabling smaller brands to compete with enterprises on influencer ROI.[3] It influences the ecosystem by democratizing data tools, fostering better creator-brand alignments and pushing platforms toward transparent, performance-based models.[1][2]
Endorsify is poised to capitalize on AI advancements in content valuation, potentially expanding into predictive analytics for campaign forecasting and multi-platform integrations.[2] Trends like Web3 creator tokens, AR try-ons, and global influencer regulations will shape its path, demanding adaptive ML models.
Its influence may evolve from niche pricer to full-stack martech leader, especially if it leverages accelerator networks for enterprise deals—reinforcing its role as a smart bet in the ROI-obsessed influencer gold rush.[1][2]
