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Based in Austin, Texas, Equi is a digital alternative investment platform that provides high-net-worth individuals and family offices with access to curated private funds. The platform analyzes more than 12,600 private funds to construct customized portfolios designed to be uncorrelated with traditional public stock and bond markets. Serving accredited investors with over one million dollars in assets, the platform typically sees clients allocate between five and fifty percent of their wealth to these holdings. Operating with approximately 36 employees, the firm reached $100 million in assets under management within its first year of launch. Equi has raised $25 million in total venture capital funding, including a $15 million Series A round backed by Smash Capital, Montage Ventures, Foundation Capital, and Hustle Fund. The company was founded in 2020 by Tory Reiss, Itay Vinik, and Jeremy Smith.
Equi has raised $25.0M across 2 funding rounds.
Equi has raised $25.0M in total across 2 funding rounds.
Equi is an SEC-registered investment advisor founded in 2021, specializing in tech-driven alternative investment solutions for family offices, institutions, and wealth advisory firms.[1][2][3] Its mission is to lead in absolute return investment vehicles by delivering positive, consistent returns across all market conditions through a global multi-manager hedge fund platform that leverages Wall Street expertise and Silicon Valley innovation.[1] Equi's investment philosophy emphasizes diversification via uncorrelated strategies, focusing on under-researched alpha sources, advanced portfolio construction, proprietary risk management software, and operational technology for superior client experiences.[1] Key sectors include hedge funds, private credit, and private market alternatives, providing access to the top 0.1% of strategies to minimize volatility and enhance portfolio resilience.[1][3]
Equi was founded in 2021 (with some sources noting 2020) in Austin, Texas, with offices in New York.[1][2][3] The firm is led by founders including Tory, a three-time founder of VC-backed tech companies like Archblock (behind TrueFi with $1.7B+ originations and TrueUSD at $1B+ market cap), and educator in financial literacy; and Itay, with over 15 years in asset management starting at UBS and managing a market-neutral hedge fund that outperformed benchmarks.[4] The leadership blends hedge fund experience, startup innovation, and market expertise, evolving from a digital family office model to a platform uncovering elite alternative opportunities amid growing demand for non-correlated returns post-2020 market volatility.[1][3][4]
Equi rides the trend of fintech democratization of alternatives, bridging traditional hedge funds with digital platforms amid rising demand for uncorrelated assets in volatile public markets.[1][2] Timing aligns with post-pandemic shifts toward private credit and multi-strategy funds, fueled by low yields in fixed income and equity correlations, enabling family offices to bypass high minimums via tech curation.[2][3] Market forces like regulatory easing for RIAs and AI-driven risk tools favor Equi's model, positioning it against competitors like iCapital and Gridline by emphasizing "hidden edge" alpha over broad marketplaces.[1][2] It influences the ecosystem by lowering barriers to elite strategies, fostering innovation in portfolio engineering for broader investor resilience.[1]
Equi is poised to scale its platform as alternatives penetration grows beyond 20% of institutional portfolios, potentially expanding into tokenized assets or AI-optimized strategies leveraging founders' crypto and tech roots.[1][4] Trends like persistent inflation, geopolitical risks, and private market liquidity needs will amplify demand for its downside-protected returns. Its influence may evolve from niche advisor to mainstream gateway, solidifying the "hidden edge" in diversified portfolios.[1] This positions Equi as a discerning investor's ally in an era of market unpredictability.
Equi has raised $25.0M in total across 2 funding rounds.
Equi's investors include Smash Capital, Company Capital, Frontier Ventures, Hyper, Insight Partners, Uncorrelated Ventures, George Burke, Montage Ventures, Aglae Ventures, Jana Messerschmidt, C2 Investment, Caffeinated Capital.
Equi has raised $25.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $15M Series A | Smash Capital | Company Capital, Frontier Ventures, Hyper, Insight Partners, Uncorrelated Ventures, George Burke, Montage Ventures | Announced |
| Mar 1, 2022 | $10M Seed | — | Aglae Ventures, Jana Messerschmidt, C2 Investment, Caffeinated Capital, Cerulean Ventures, Earl Grey Capital, First Round Capital, Hyper, Index Ventures, Innovation Endeavors, KRM Interests LLC, Lerer Hippeau, Lowercarbon Capital, Northzone, Placeholder, Redpoint Ventures, Republic, Sarona Ventures, SciFi VC, Seven Seven SIX, The HIT Forge, Volt Capital, Weekend Fund, Y Combinator, Balaji Srinivasan, BEN Davenport, BEN Porterfield, Casey Neistat, DROdio Daniel R. Odio, Florian Huber, Fredrik Hjelm, Kevin Jenkins, Mike Abbott, Mike Moloney, Paul Yacoubian, Phil Quist, Rudra Peram, Sahil Lavingia, Sahin Boydas, Scott Belsky, Seth Goldstein, Varsha RAO, Shahed Khan, Foundation Capital, Hustle Fund, Montage Ventures | Announced |