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§ Private Profile · New York City, NY, USA
A command center platform for product teams, streamlining product management, workflows, and cross-functional team collaboration.
Fable has raised $126.4M across 12 funding rounds.
Key people at Fable.
Fable was founded in 2020 by Aravindh Dorai (Founder) and Alex Chumbley (Founder).
Fable has raised $126.4M in total across 12 funding rounds.
Fable is a software startup headquartered in New York that develops a centralized command center platform designed specifically to help product management teams orchestrate their daily operations. The company's core application aggregates fragmented workflows, technical documentation, and project tracking metrics into a single unified interface to streamline the product development lifecycle. By consolidating disparate data silos, the software allows product managers to align engineering outputs with overarching business objectives without constantly switching between applications. To facilitate seamless cross-functional collaboration, the system natively integrates with widely utilized engineering, communication, and design systems, including Jira, GitHub, Figma, and Slack. Operating as an early-stage technology venture, the firm currently maintains a lean workforce of approximately two employees as it iterates on its software offering. Fable was officially established in 2020 to address operational inefficiencies within modern software development teams.
Fable is a command center platform designed primarily for product teams to build accessible, inclusive digital products efficiently. It connects product managers and digital teams with a diverse community of people with disabilities for on-demand accessibility testing and research, enabling teams to identify and fix accessibility issues early in the product development lifecycle. Fable integrates seamlessly with popular tools like Figma and Jira, embedding tester feedback directly into workflows to ensure accessibility is prioritized at every stage. The platform serves enterprise clients such as Slack, Shopify, and Walmart, helping them create robust, user-friendly products while saving time and resources by decentralizing accessibility efforts across teams[1][2][6].
Fable was founded by CEO and co-founder Alwar Pillai, emerging from the need to make accessibility testing more integrated and scalable within product development. The idea grew from recognizing that accessibility responsibility traditionally rested with a small group of specialists, and Fable sought to democratize this by enabling all product team members to share accountability. Early traction came from enterprise adoption and the platform’s ability to deliver fast, actionable insights powered by a diverse community testing across 20+ assistive technology configurations. This user-driven approach and rapid turnaround time helped Fable gain trust and momentum in the accessibility space[1][6].
Fable rides the growing trend of digital accessibility becoming a mainstream priority, driven by regulatory pressures, ethical imperatives, and market demand for inclusive products. The timing is crucial as companies face increasing scrutiny over accessibility compliance and seek scalable, integrated solutions rather than siloed efforts. Fable’s platform addresses market forces favoring user-centric design and shared team accountability, helping enterprises manage accessibility across hundreds of digital products. By embedding accessibility into everyday workflows and providing measurable metrics, Fable influences the broader ecosystem by raising standards and enabling continuous improvement in digital inclusivity[1][6][2].
Looking ahead, Fable is poised to expand its impact by deepening integrations with product development tools and broadening its accessibility coverage, including cognitive and hearing impairments. As accessibility responsibility continues to shift toward entire product teams, Fable’s platform will likely become the central dashboard for monitoring and improving digital inclusivity at scale. Trends such as AI-driven insights and enterprise demand for compliance metrics will shape Fable’s evolution, potentially positioning it as the industry standard for accessibility command centers. Its influence will grow as more organizations recognize accessibility as a critical component of product quality and user experience[6][1].
Key people at Fable.
Fable has raised $126.4M across 12 funding rounds. Most recently, it raised $25.0M Series A in April 2025.
Fable was founded in 2020 by Aravindh Dorai (Founder) and Alex Chumbley (Founder).
Fable has raised $126.4M in total across 12 funding rounds.
Fable's investors include Decibel Partners, Karim Faris, Redpoint Ventures, Five Elms Capital, 14W, 20VC, Adjacent, Aniq Kassam, Founder Collective, Founders Fund, Greylock, Initialized Capital.
