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§ Private Profile · 73 Ayer Rajah Crescent #03-11/12 Singapore, 139952, SG
SaaS platform providing e-commerce and POS solutions for physical retailers, automating inventory across sales channels.
Fairmart is a Singapore-based technology platform that provides e-commerce and point-of-sale solutions to automate product listings and inventory management across multiple sales channels for physical retailers. Operating primarily as a software-as-a-service provider for small businesses transitioning to digital retail across Southeast Asia, the company currently supports approximately 40,000 users and maintains a workforce of 21 to 50 employees. The enterprise generates an estimated $2 million in annual revenue and has reached an estimated valuation of $6.4 million after securing $1.5 million in total venture capital funding through its Seed VC II round. The firm's early development was supported by the startup accelerator Entrepreneur First, and its current operational leadership team includes key executives such as Managing Director Cliff Cupidon and Owner Pabs Campomayor. Fairmart was founded in 2020 by Jan Gasparic and Daniil Moskovtsov.
Fairmart has raised $2.0M across 1 funding round.
Fairmart has raised $2.0M in total across 1 funding round.
Fairmart has raised $2.0M in total across 1 funding round.
Fairmart's investors include Entrepreneur First, Quest Ventures, SOSV, Hustle Fund, Vectr Ventures.
Fairmart has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $2M Seed | Entrepreneur First, Quest Ventures | SOSV, Hustle Fund, Vectr Ventures | Announced |
# Fairmart: High-Level Overview
Fairmart is a Singapore-based e-commerce platform that helps small and medium-sized (SME) retailers digitize and sell their products online without technical complexity.[1][2] Founded in 2020, the company addresses a critical gap in Southeast Asia's retail landscape: enabling traditional brick-and-mortar shops to reach customers beyond their physical locations. Fairmart's core offering is straightforward—it uses AI technology to automatically identify and list products across multiple online marketplaces (Shopee, Lazada, Google) from a single interface, allowing retailers to manage inventory, pricing, and orders centrally.[1] The platform essentially democratizes e-commerce access for retailers who lack the resources or expertise to navigate multi-channel selling independently.
The company raised US$1.5M in seed funding and currently operates with fewer than 25 employees, generating less than $5M in annual revenue.[1] Its target market is hyperlocal: SME retailers seeking to boost foot traffic and sales by making their products discoverable to nearby customers through online channels. By removing friction from the digitization process, Fairmart enables these retailers to compete with larger e-commerce players while maintaining their local identity.
# Origin Story
Fairmart was founded in 2020 by Jan Gasparic (CEO & Co-Founder) and Daniil Moskovtsov (CTO & Co-Founder).[3] The company emerged from a recognition that Southeast Asia's vast network of independent retailers—the backbone of local commerce—were being left behind by the e-commerce revolution. While large retailers had resources to build sophisticated online operations, SMEs lacked affordable, user-friendly tools to participate in digital marketplaces. The founding team built Fairmart to bridge this gap, combining IoT and SEO technologies to make local products searchable and purchasable online.[3] The seed funding round validated early market traction, suggesting that retailers recognized the value of simplified, automated product listing and multi-channel management.
# Core Differentiators
# Role in the Broader Tech Landscape
Fairmart operates at the intersection of two powerful trends: the digitization of Southeast Asian retail and the rise of SME-focused fintech and commerce solutions. The region has hundreds of thousands of independent retailers generating significant economic value but operating largely offline. As e-commerce penetration accelerates across Southeast Asia, the gap between digitized and non-digitized retailers widens—creating both a market opportunity and a social imperative.
Fairmart's approach reflects a broader shift in how technology companies serve emerging markets: rather than building for large enterprises or consumers directly, they're building for the "missing middle"—small business owners who need affordable, simple tools. This mirrors the success of platforms like Grab, Gojek, and Shopee, which grew by serving underserved merchant and consumer segments. By enabling SME retailers to participate in e-commerce, Fairmart contributes to economic inclusion while capturing value from a massive addressable market. The company also influences the broader ecosystem by demonstrating that automation and AI can make complex operations accessible to non-technical users, a principle increasingly central to enterprise software design.
# Quick Take & Future Outlook
Fairmart is well-positioned to become a critical infrastructure layer for SME retail in Southeast Asia. As online shopping continues to grow and retailers recognize that omnichannel presence is no longer optional, demand for simplified, affordable solutions like Fairmart's should accelerate. The company's next phase likely involves expanding geographically beyond Singapore, deepening integrations with additional marketplaces, and potentially adding adjacent services (payments, logistics, financing) to become a more comprehensive business platform for retailers.
The key challenge will be scaling customer acquisition and retention while maintaining unit economics in a price-sensitive market. However, if Fairmart can establish itself as the default digitization tool for SME retailers in Southeast Asia, it could capture significant value as these merchants increasingly move online. The company's success ultimately depends on whether it can remain simple and affordable while competitors—both global platforms and regional startups—pursue the same opportunity.