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§ Private Profile · Netanya, HaMerkaz, Israel
AI platform offering real-time demand prediction, dynamic pricing, and inventory management for airlines and travel, using deep learning.
Fetcherr is a software company that develops artificial intelligence platforms for real-time demand prediction, dynamic pricing, and inventory management. The SaaS platform utilizes deep learning and generative artificial intelligence, including a Large Market Model, to optimize revenue workflows for legacy organizations. Primarily targeting the aviation, travel, and hospitality sectors, the system replaces traditional rule-based pricing algorithms by analyzing market trends and competitor behavior. The company has onboarded at least three major airlines as enterprise customers and recently completed a Pre-Series B funding round to support its expansion into the United States. Fetcherr gained industry recognition after being named to the PhocusWright Hot 25 Travel Startups list and receiving honors at the World Travel Tech Awards. Fetcherr was founded in 2019 by Chief Executive Officer Roy Cohen and a team of algorithmic trading specialists.
Fetcherr has raised $145.0M across 3 funding rounds.
Fetcherr has raised $145.0M in total across 3 funding rounds.
Fetcherr has raised $145.0M in total across 3 funding rounds.
Fetcherr's investors include Salesforce Ventures, Battery Ventures, Left Lane Capital, M-Fund, Lior Elkan.
Fetcherr has raised $145.0M across 3 funding rounds. Most recently, it raised $42.0M Series C in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2025 | $42M Series C | Salesforce Ventures | Battery Ventures, Left Lane Capital, M Fund | Announced |
| Jun 1, 2024 | $90M Series B | Battery Ventures | Left Lane Capital, Salesforce Ventures | Announced |
| Apr 1, 2023 | $13M Series B | Left Lane Capital | Battery Ventures, Salesforce Ventures, Lior Elkan | Announced |
Fetcherr is an AI-driven technology company founded in 2019 in Netanya, Israel, specializing in generative AI solutions for the aviation industry. It builds products like the Generative Pricing Engine (GPE) and ALPHA, a complete cloud-based retailing platform, to automate pricing, forecast demand, optimize revenue, and manage inventory in real-time.[1][2][3] These tools serve airlines by disrupting legacy rule-based revenue systems, enabling seamless integration with existing infrastructure for personalized offers and workflow automation, with the company raising $110.7M total, including a $90M Series B round about a year ago, signaling strong growth momentum.[1][3]
Fetcherr solves critical pain points in airline revenue management, such as static pricing and slow decision-making, by providing high-frequency, AI-powered adjustments that boost profitability without requiring major IT overhauls.[2][3]
Fetcherr was founded in 2019 by four co-founders with deep expertise in AI and real-time systems, including Dr. Uri Yerushalmi, who pioneered AI for algorithmic financial trading at nanosecond speeds, and Shimi Avizmil, the CTO who developed real-time financial trading platforms at millisecond precision.[2] The idea emerged from recognizing parallels between high-stakes financial trading and airline revenue management, aiming to replace outdated rule-based systems with proprietary AI for goal-based pricing and optimization.[2] Early traction built on this "real-time in our DNA" foundation, leading to rapid product development like GPE and partnerships, culminating in significant funding and a Mosaic Score increase of +56 points recently.[1][2]
Fetcherr rides the wave of generative AI adoption in enterprise software, specifically targeting aviation's $800B+ market where legacy systems hinder dynamic pricing amid volatile demand from fuel costs, geopolitics, and post-pandemic travel surges.[1][2] Timing is ideal as airlines digitize retailing—GenAI enables hyper-personalized offers at scale, aligning with cloud migration trends and real-time data processing powered by platforms like Google Cloud.[2][3] Market forces like rising AI investments in travel tech favor Fetcherr, influencing the ecosystem by accelerating revenue management modernization and setting standards for AI-native airline tools.[1][4]
Fetcherr is poised to expand its suite with GNE and GOE, potentially capturing more of the airline stack from pricing to full network optimization, while scaling globally via Series B momentum.[1][3] Trends like multimodal AI integration and edge computing will amplify its real-time advantages, evolving its influence from disruptor to essential infrastructure for profitable, customer-centric aviation.[2][3] As AI reshapes legacy industries, Fetcherr exemplifies how targeted GenAI delivers immediate revenue uplift, positioning it for unicorn potential in a high-growth niche.