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Fitogether is a Seoul, South Korean sports technology company developing wearable electronic performance tracking systems with GPS and sensor fusion alongside the OHCOACH data analysis platform. The enterprise supplies its leading FIFA validated tracking technology to prominent sports organizations and strategic partners, including the Indianapolis Colts, Aspire Academy, Kinexon, and Bundesliga football clubs. Serving forty thousand users across five hundred teams in sixty countries, the business generates nearly three million to over six million dollars in annual revenue. Operating with a global workforce of roughly fifty employees, the hardware and software provider has raised over seventeen million dollars in total venture funding and holds an estimated valuation exceeding nine million dollars. The wearable technology company was officially founded in 2017 by Pohang University of Science and Technology graduates, including CEO Jinsung Yoon and CTO Chulwoo Park.
Fitogether has raised $17.0M across 2 funding rounds.
Fitogether has raised $17.0M in total across 2 funding rounds.
Fitogether has raised $17.0M in total across 2 funding rounds.
Fitogether's investors include Hashed, Samsung NEXT Ventures, SLVC.
Fitogether has raised $17.0M across 2 funding rounds. Most recently, it raised $7.0M Series U in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2024 | $7M Series U | — | Hashed, Samsung Next Ventures, SLVC | Announced |
| Sep 1, 2021 | $10M Series B | — | Hashed, Samsung Next Ventures, SLVC | Announced |
Fitogether is a South Korean technology company specializing in wearable Electronic Performance Tracking Systems (EPTS) for sports, particularly elite football (soccer), using RTK-GNSS, IMU sensors, video-wearable tech, and AI to deliver centimeter-level precision in player movement and performance data.[1][2][4][6] It serves professional teams, leagues, and youth squads—from Champions League clubs to grassroots levels—solving the problem of inaccurate, unreliable tracking in complex sports environments by providing real-time, customizable insights for strategy, training, and decision-making via products like KineticSense and OHCOACH.[1][2][3][4] Recognized as a FIFA Preferred Provider with the highest accuracy in wearable EPTS history since leading FIFA Quality Tests in 2020, Fitogether has grown rapidly since 2017, expanding to over 550 teams and transitioning toward a comprehensive sports data platform with tools like Tableau-integrated portals.[1][2]
Founded in 2017 by three graduates from Pohang University of Science and Technology, including CEO Jinseong Yoon, Fitogether emerged from South Korea as a startup focused on wearable EPTS for football performance analysis.[2][6] The idea stemmed from advancing data accuracy in sports tracking, quickly gaining traction: just two years later, in January 2020, it topped FIFA's EPTS Quality Test in Barcelona, outperforming established players like Catapult and STATSports.[1][2] Early growth involved aggressive distribution to 550 teams, but 2022 market challenges prompted a pivot to sustainable models like customized data portals, solidifying its path from hardware provider to data platform leader.[2]
Fitogether rides the wave of sports tech digitization, where data-driven performance analysis is transforming football from elite leagues to amateur levels amid rising demands for precision amid GPS limitations in dynamic environments.[1][2][4] Its timing aligns with global adoption of wearable tech post-2020, amplified by FIFA validations that set industry benchmarks, while market forces like AI integration and real-time analytics favor its shift to platforms over hardware amid economic pressures on startups.[2] By empowering diverse users and influencing standards (e.g., leading FIFA tests), it democratizes high-end data, fostering ecosystem-wide innovation in player strategy and injury prevention.[1][2]
Fitogether is poised to evolve from EPTS leader to full sports data platform, scaling customized portals and global templates to lock in recurring revenue from 550+ teams.[2] Trends like AI-enhanced analytics and multi-sport expansion will shape its path, potentially amplifying influence as wearables standardize in leagues worldwide. As a precision pioneer redefining sports data barriers, it stands to empower more teams at the intersection of hardware innovation and actionable insights—much like its early FIFA triumph set the stage for dominance.[1][2]
