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Founded in 2022 by a former Flipkart executive, Flash is a Bengaluru-based technology company providing a shopping-focused email service and an AI-powered application to centralize online purchases, track shipments, and manage receipts. Operating on a freemium business model, the platform offers a free application alongside a premium subscription priced at 49 dollars per year for advanced tracking, personalized rewards, and spam protection features. The enterprise currently employs 86 people and has generated over 576,000 web visits in the past thirty days. Following its initial operations in the Indian market, the company expanded its services to power shoppers in the United States in November 2024, with plans for a global application release by mid-June 2025. The startup has raised over 19 million dollars in total seed funding to support its ongoing software development and expansion efforts.
Flash.co has raised $13.0M across 2 funding rounds.
Flash.co has raised $13.0M in total across 2 funding rounds.
Flash.co has raised $13.0M across 2 funding rounds. Most recently, it raised $7.0M Seed in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $7M Seed | — | Blume Ventures, Rajan Anandan | Announced |
| Nov 1, 2022 | $6M Seed | — | Byld Ventures, Global Founders Capital, Sequoia Capital | Announced |
Flash.co is an AI-powered shopping assistant and e-commerce platform that simplifies online shopping by unifying order tracking, providing spending insights, and offering rewards for users.[1][2][4] It serves frequent online shoppers—such as power shoppers, bargain hunters, and busy professionals—by solving problems like inbox clutter from promotional emails, fragmented order management across platforms, and decision fatigue through AI-driven reviews from authentic sources like Reddit and YouTube.[1][2][4] The free core app aggregates orders into a single dashboard, with a premium Flash Plus subscription ($49/year in the U.S.) adding a dedicated @flash.co email for shopping, AI spam protection, and advanced features; revenue comes from brand partnerships, affiliate commissions, and premium upgrades rather than user data sales.[1][3][4] Launched in India in 2022, it has grown to over 1 million users, tracked 60 million orders, expanded to 100+ countries including a U.S. entry in late 2024, and raised $12.5 million in funding.[1][3][4]
Flash.co was founded in 2022 in Bangalore, India, by Ranjith Boyanapalli, former senior vice president at Flipkart, who identified the pain of a flooded inbox with brand promotions while managing personal online purchases.[2][3][4] The idea emerged from Boyanapalli's realization that frequent shoppers needed a unified tool for orders, seller communication, and rewards across e-commerce sites, leading to a platform that builds a "unified digital identity" for shopping.[2][4] Early traction came quickly in India with 1 million app downloads, paving the way for global expansion; a pivotal moment was the late 2024 U.S. launch, tested with 200 beta users who placed 35,000 orders worth $2 million, timed for the holiday season.[1][4] The company has since appointed Amit Verma as chief product and technology officer to enhance the experience for 250 million global shoppers.[3]
Flash.co rides the AI-agent trend in e-commerce, where tools automate fragmented shopping experiences amid rising online orders and inbox overload, especially as U.S. consumers average high spending during holidays.[1][4] Timing aligns with post-2024 AI advancements like Google Gemini, which Flash.co uses for rapid scaling—its U.S. beta success and planned mid-2025 global app launch capitalize on e-commerce growth projected to hit trillions globally.[4][5] Market forces favoring it include consumer demand for unified fintech-like tools (similar to CRED), regulatory scrutiny on data privacy pushing non-data-sale models, and competition from niche players like Billiontags or Weedeo, where Flash.co stands out via broad order aggregation.[1][2] It influences the ecosystem by normalizing AI shopping assistants, potentially pressuring platforms like Amazon to improve transparency and rewarding users directly, while its India-to-U.S. expansion democratizes tools for global "power shoppers."[1][3][4]
Flash.co is poised for accelerated U.S. and global growth, with a Q1 2025 funding round fueling expansion and a mid-June 2025 global app release integrating advanced AI features.[4] Trends like AI personalization, rising e-commerce volumes, and premium subscription adoption will shape its path, potentially evolving it into a full shopping OS with deeper brand integrations and real-time deal hunting.[1][5] As it scales beyond 1 million users, its influence could redefine user-centric e-commerce, challenging incumbents by prioritizing shopper control over retailer lock-in—transforming how we shop, one unified dashboard at a time.[1][4]
Flash.co has raised $13.0M in total across 2 funding rounds.
Flash.co's investors include Blume Ventures, Rajan Anandan, Byld Ventures, Global Founders Capital, Sequoia Capital.
