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Based in Ontario, Canada, Flashfood operates a mobile marketplace that connects consumers with discounted surplus groceries nearing their expiration dates to reduce retail food waste. The platform functions on a B2B2C model, allowing grocery retailers to recover financial value from perishable inventory that would otherwise be discarded. The company partners with several major North American grocery chains, including recognizable brands such as Stop & Shop, Meijer, Hy-Vee, Giant Eagle, and Loblaw Companies Limited. Operating across more than 2,000 retail locations, the certified B Corporation has successfully diverted over 100 million pounds of food from landfills while saving shoppers more than $200 million on their purchases. As of 2023, the enterprise generated approximately $15 million in annual revenue and maintained a workforce of over 100 direct employees. Flashfood was originally founded in 2016 by entrepreneur Josh Domingues.
Flashfood has raised $12.0M across 1 funding round.
Flashfood has raised $12.0M in total across 1 funding round.
Flashfood has raised $12.0M in total across 1 funding round.
Flashfood's investors include S2G Ventures, B Capital Group, Gabriel Ruimy, Blueberry Ventures, Brkfst Club, Andrew Wheeler, Khosla Ventures, OurCrowd, Noah Pickholtz, Alex Moorhead, Rob Gierkink, ArcTern Ventures.
Flashfood has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series A in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $12M Series A | S2G Ventures | B Capital Group, Gabriel Ruimy, Blueberry Ventures, Brkfst Club, Andrew Wheeler, Khosla Ventures, OurCrowd, Noah Pickholtz, Alex Moorhead, ROB Gierkink, ArcTern Ventures, Food Retail Ventures, General Catalyst | Announced |
Flashfood is a Toronto-based technology company that operates a mobile app marketplace connecting consumers with grocery retailers to sell surplus or near-expiry food at up to 50% off, reducing food waste while providing affordable access to fresh groceries.[1][2][4][7] It serves budget-conscious shoppers and grocers across North America, solving the dual problems of retail food waste—estimated to send millions of pounds to landfills annually—and rising grocery costs by enabling revenue recovery for retailers on otherwise lost inventory.[1][2][4] The company has demonstrated strong growth momentum, expanding to over 1,600 stores in all 10 Canadian provinces and 33 US states, diverting more than 130 million pounds of food from landfills, saving shoppers over $280 million, and achieving 200% revenue growth post-Series A in 2022 while earning B-Corp certification and launching new products like Flashfood for Independents.[1][3][5]
Flashfood was founded in 2016 by Josh Domingues in Toronto, Canada, driven by his passion to address environmental issues like food waste amid growing climate challenges.[1][5] Domingues, motivated to create impact for future generations, piloted the concept with one of Canada's largest grocers, starting with a simple app for surplus food sales.[4][5] Early traction came quickly: the company split its platform into separate shopper and grocer apps (with NRC IRAP support), added data analytics dashboards for real-time waste tracking, and scaled to divert over 40 million pounds of food by initial milestones, saving consumers $100 million.[2][5] Pivotal moments include a 2024 rebrand under new CEO Jordan Schenck, app relaunch, and expansion into the US, building on this foundation to reach 1,600+ stores.[1][5]
Flashfood stands out in the grocery tech space through seamless integration, data-driven insights, and mission-aligned innovation:
Flashfood rides the wave of sustainability tech and food affordability trends, capitalizing on post-pandemic inflation (rising grocery prices) and corporate ESG mandates pressuring retailers to minimize waste—retail food loss accounts for significant emissions.[2][4][5][6] Timing is ideal amid 2020s supply chain strains and consumer demand for circular economy solutions, positioning Flashfood as a low-friction bridge between grocers' SOPs and tech like AI-driven inventory tools.[1][2][6] It influences the ecosystem by normalizing surplus marketplaces (e.g., Kroger pilots, IGA partnerships), providing data for better pricing/stocking, and opening doors to adjacent services like dynamic markdowns or circular economy networks, with global ambitions to scale beyond North America.[5][6][8]
Flashfood is primed for accelerated growth through AI enhancements, independent grocer platforms, and affordability programs like its Kroger pilot, potentially doubling its store footprint and impact amid persistent inflation and waste regulations.[1][3][6] Trends like grocer sustainability investments and AI for support/forecasting will shape its path, evolving its influence from waste diversion to a full surplus management leader—empowering retailers competitively while feeding families affordably, true to its "feed families, not landfills" mission.[1][3][7]
