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§ Private Profile · Toronto, Canada
Freight marketplace matching freight loads from brokers to trucking carriers using AI and telematics to reduce empty miles.
Based in Toronto, Ontario, FleetOps is an on-demand freight marketplace utilizing artificial intelligence and driver telematics data to instantly match freight loads from brokers with available trucking carriers. Founded in 2017 by Chris Atkinson and Josh Keller, the B2B platform reduces inefficient empty miles in the commercial logistics sector, currently supporting over 126,000 registered drivers. The technology integrates directly with major brokerages and telematics providers, maintaining strategic partnerships with recognizable industry entities like CH Robinson, Schneider, Project 44, Shipwell, and Loadsmart. Operating with approximately thirty employees, the enterprise generates an estimated $9.8 million in revenue and has raised over $8.5 million in total venture capital funding to date. This financial backing includes a $6 million seed round co-led by Inspired Capital and Resolute Ventures alongside participation from Hike Ventures, Basecamp Fund, and Newark Venture Partners.
FleetOps has raised $228.9M across 4 funding rounds.
FleetOps has raised $228.9M in total across 4 funding rounds.
FleetOps has raised $228.9M in total across 4 funding rounds.
FleetOps's investors include BCF Ventures, Inspired Capital, Xplorer Capital, Resolute Ventures, Pantera Capital, Pioneer Fund, Brian Thomas, Basecamp Fund, Hike Ventures, Newark Venture Partners, Panache Ventures.
FleetOps has raised $228.9M across 4 funding rounds. Most recently, it raised $22.0M Series B in November 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2024 | $22M Series B | — | BCF Ventures, Inspired Capital, Xplorer Capital | Announced |
| Aug 1, 2020 | $6M Seed | Inspired Capital, Resolute Ventures | BCF Ventures, Pantera Capital, Pioneer Fund, Xplorer Capital, Brian Thomas, Basecamp Fund, Hike Ventures, Newark Venture Partners, Panache Ventures | Announced |
| Sep 1, 2018 | $910K Seed | — | BCF Ventures, Pantera Capital, Pioneer Fund | Announced |
| Jul 18, 2018 | $200M Venture Round | BCF Ventures, Panache Ventures | — | Announced |
FleetOps is a technology company that provides a SaaS platform automating driver bonus programs for trucking fleets, centralizing data from TMS, ELD, fuel systems, and cameras to streamline bonus reviews, approvals, and adjustments while giving drivers real-time visibility into earnings via a mobile app.[2][3][5] It serves North American trucking fleets with 50+ drivers, solving manual, error-prone end-of-month bonus processes that lead to disputes, low driver engagement, and performance issues, with reported outcomes like 4% fuel savings, 2% productivity gains, 5% safer miles, and 82% fewer driver disputes.[1][5] Originally an on-demand freight matching marketplace founded in 2017, it has evolved into driver performance tools, though its website now redirects to Class8, signaling a rebrand.[1][4]
The platform handles complex bonus structures by division, truck type, or season, integrating seamlessly with enterprise systems for transparent tracking and analytics on operations, fuel, and safety metrics.[5]
FleetOps was founded in 2017 (per some records) or 2018 (per company site) by Chris Atkinson as CEO and co-founder, initially as an AI-powered on-demand freight marketplace in Toronto, Canada, matching brokers' freight to carriers using driver ELD data and boasting a network of over 126,000-227,000 drivers.[1][2] The team, with over 20 years of experience building tech for North American trucking, pivoted from freight matching—evidenced by 2021-2022 partnerships with McLeod Software and Turvo—to a driver-centric platform focused on performance incentives.[1][2][5]
Early traction came from capacity aggregation for 3PLs and brokers, with integrations expanding access to its driver network, before shifting emphasis to bonus automation amid trucking industry needs for retention and efficiency.[1]
These features set it apart from manual processes or generic tools, prioritizing trucking-specific workflows.[3][5]
FleetOps rides the digital transformation wave in trucking, addressing driver shortages, high turnover (often 90%+ annually), and rising costs amid supply chain disruptions and e-commerce growth, where fleets seek data-driven retention tools.[5] Timing aligns with ELD mandates (post-2017) and AI/telematics adoption, enabling precise performance incentives over outdated spreadsheets.[1][2] Market forces like labor scarcity and fuel volatility favor it, as bonus automation improves MPG, miles, and safety—key to profitability in a $800B+ U.S. trucking industry.[5]
It influences the ecosystem by partnering with TMS/ELD providers (e.g., Turvo, McLeod), expanding data interoperability and pushing brokers/3PLs toward integrated platforms, though its Class8 rebrand may broaden logistics impact.[1][4]
FleetOps (now transitioning to Class8) is poised to deepen penetration in fleet management as AI analytics evolve, potentially incorporating predictive bonuses or GenAI coaching to further cut turnover amid ongoing driver shortages.[4][5] Trends like autonomous trucking data integration and sustainability mandates will shape it, amplifying fuel/safety gains. Its influence may grow via more ecosystem partnerships, solidifying as a retention linchpin in logistics tech—echoing its origins in matching capacity to freight, now optimizing the humans behind the wheel.[1][2]