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§ Private Profile · Montréal, QC, Canada
Embedded finance platform providing APIs for financial data connectivity and intelligence tools for fintechs, lenders, and financial institutions.
Based in Montreal, Quebec, Flinks provides an embedded finance platform and application programming interfaces that allow businesses to securely connect to users' bank accounts across the North American market. The company facilitates over one million monthly connections by linking third-party applications to more than 15,000 financial institutions. Operating on a usage-based pricing model with a $500 monthly minimum, the platform offers data enrichment, instant account funding, and artificial intelligence-powered document fraud detection. In August 2021, the National Bank of Canada acquired an 80 percent majority stake in the enterprise for $103 million, which included a $30 million capital injection. The data infrastructure serves various financial technology companies and lenders, including notable corporate clients and technology partners such as Wealthsimple and Resistant AI. Flinks was originally founded in 2016 by entrepreneurs Yves-Gabriel Leboeuf and Frédérick Lavoie.
Flinks has raised $22.5M across 4 funding rounds.
Flinks has raised $22.5M in total across 4 funding rounds.
Flinks has raised $22.5M in total across 4 funding rounds.
Flinks's investors include Philippe Daoust, Intact Ventures, Luge Capital, National Bank Holdings Corporation, Panache Ventures, Inertia Ventures, Karim Gillani, David Furlong, Boon Fund, Innostart, Inovia Capital.
Flinks has raised $22.5M across 4 funding rounds. Most recently, it raised $12.0M Debt / Series A in July 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 6, 2020 | $12M Debt Financing | Philippe Daoust | Intact Ventures, Luge Capital, National Bank Holdings Corporation, Panache Ventures | Announced |
| Jul 1, 2020 | $8M Series A | — | Inertia Ventures | Announced |
| Jul 1, 2018 | $2M Seed | Karim Gillani, David Furlong | Boon Fund, Innostart, Inovia Capital, Panache Ventures | Announced |
| Jul 5, 2017 | $500K Pre Seed | — | — | Announced |
Flinks is an embedded finance platform that unifies data connectivity, intelligence, and payments through APIs and dashboards, enabling businesses to deliver seamless financial experiences like onboarding, income verification, credit risk assessment, and payments.[1][2] It serves financial institutions, lenders, and fintechs by connecting to over 15,000 North American banks and credit unions, powering 1M+ monthly secure connections and document verifications while detecting 3x more fraud and providing real-time insights.[1][2][5] The company solves key problems in open finance by offering secure, consent-driven infrastructure for data sharing, account validation, and payments, with strong growth evidenced by $151.4M in total funding (including a $103M recent round), 142 employees, and $29.8M revenue as a Montreal-based fintech founded in 2016.[3]
Its mission is to create an open and secure financial ecosystem where users control their data to unlock services, driving innovation for modern financial apps.[1]
Flinks was founded in December 2016 in Montreal, Quebec, as a financial data aggregator providing APIs to sync apps with users' banks for real-time verification of accounts, transactions, and balances.[3][4] Early focus centered on two lines: identity verification (KYC) via data from over 250 million Canadian accounts to meet FINTRAC requirements, and transaction verification for lending risk management.[4] The idea emerged from leveraging technology for secure data pulls, partnering with cybersecurity firm Delve Labs for AI-driven vulnerability scans on Microsoft Azure.[4]
Pivotal growth came through rapid expansion: from a small startup of under 20 people in 2018 to a large fintech trusted by millions, with integrated sales/marketing via HubSpot boosting SQLs 40% YoY and sales velocity 28% YoY.[6] Key milestones include building one of North America's largest networks (15k+ institutions, 1,500+ direct APIs) and multiple funding rounds totaling $151.4M.[1][3]
Flinks rides the open banking and embedded finance wave, enabling secure data sharing amid regulatory shifts toward consumer-controlled finance in North America.[1][5] Timing aligns with rising demand for frictionless digital experiences—e.g., instant onboarding and personalized lending—as fintech adoption surges post-2020 digitization.[2][6] Market forces like fraud proliferation (addressed via 3x detection) and API standardization favor its infrastructure, positioning it as a key enabler for 400+ partners and millions of users.[2][5]
It influences the ecosystem by powering innovators (financial institutions for open APIs, lenders for conversions, fintechs for integrations), fostering an "open finance" model that unlocks insights and reduces barriers, much like Plaid in the US but with payments baked in.[1][2]
Flinks is poised for accelerated expansion in embedded finance, leveraging its $151M funding war chest to deepen North American coverage and launch advanced AI-driven intelligence amid open banking regulations.[3] Trends like real-time payments and hyper-personalization will shape its path, potentially growing connections beyond 1M/month as AI enhances fraud/risk tools.[1][2] Its influence may evolve into a full-stack leader, influencing standards and spawning ecosystem partnerships—cementing its role from data aggregator to seamless finance powerhouse, as trusted by millions today.[6]