FluidLogic

Based in El Segundo, California, FluidLogic develops high-performance active hydration systems that deliver personalized, on-demand water doses calculated using user data such as height, weight, temperature, and heart rate. The company manufactures proprietary hardware, including the $479 GPR50 intelligent hydration pack, which integrates directly into off-road vehicles or is worn by users as a backpack to maintain physiological performance in demanding environments. FluidLogic primarily serves the motorsports, military, and recreational powersports sectors, supplying specialized equipment to the U.S. Air Force and professional racing drivers such as Jimmie Johnson and Alex Palou. The privately held enterprise recently secured a $15 million Series A funding extension led by Solyco Capital, with additional financial backing from investors and professional athletes including Jrue Holiday. The hardware technology business was originally founded in 2016 by co-founders Ed Jaeger and Eric Jaeger.