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Foccuz is a SaaS company based in Uruguay and Chile that provides sales performance management tools to automate commissions and integrate compensation plans directly with customer relationship management systems. The platform primarily targets B2B software and real estate enterprises operating with sales teams of 8 to 40 employees, offering real-time visibility into key performance indicators and benchmarks. Prior to its official market debut, the organization secured 15 initial clients across Colombia, Mexico, and Chile, reporting a 50 percent increase in average ticket sizes for its early users. Foccuz raised $700,000 in seed funding backed by institutional investors including Carabela VC, MGV Capital, and Kuiper VC to support product development and broader regional expansion. The company was founded in 2023 by former Nowports and iRobot professionals Claudia Van Os, Gabriel García da Rosa, and Martín Llofriu.
Foccuz has raised $700K across 1 funding round.
Foccuz has raised $700K in total across 1 funding round.
Foccuz has raised $700K in total across 1 funding round.
Foccuz's investors include Bassin Ventures, Chile Ventures, CP Ventures, First Republic Bank, FundersClub, Hubrix Ventures, Humba Ventures, Don Hutchison, Eric Goldman, Roy Rodenstein, Carabela, Invariantes Fund.
Foccuz has raised $700K across 1 funding round. Most recently, it raised $700K Seed in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $700K Seed | — | Bassin Ventures, Chile Ventures, CP Ventures, First Republic Bank, FundersClub, Hubrix Ventures, Humba Ventures, DON Hutchison, Eric Goldman, ROY Rodenstein, Carabela, Invariantes Fund, Kuiper, MGV Capital | Announced |
Foccuz is a Chilean-Uruguayan SaaS startup founded in 2023 that builds software to boost commercial productivity for sales and revenue teams.[1][2] It automates processes like commission calculations, KPI tracking, and performance insights by integrating data from CRMs, ERPs, Excel, and other sources, serving small- to medium-sized companies (5-200 sales executives) in sales, marketing, customer success, payroll, and finance across LATAM markets like Chile, Mexico, Colombia, and Uruguay.[1][2][3] The platform eliminates manual errors, provides real-time visibility, and delivers actionable benchmarks to optimize efficiency, maximize revenue, and drive data-driven decisions, with early traction including a US$700K funding round to fuel LATAM expansion and goals of 100+ customers and 2,000 users by end-2024.[1]
Foccuz emerged from the founders' frustrations with inefficient sales operations at high-growth logistics firms.[1] Gabriel García da Rosa (CEO, ex-VP of Growth at Mexican unicorn Nowports), Claudia Van Os (ex-leader of administration and collections at Nowports), and Martín Llofriu (ex-Principal Robotics Scientist at iRobot, creator of Roomba) launched the company in 2023, headquartered in Montevideo, Uruguay.[1][3] Their idea stemmed from Nowports' challenges in managing variable compensation, diverse data sources, and cross-team functions, leading to a tool that automates these pain points.[1] Early momentum included raising US$700K to expand into LATAM, overcoming hurdles like industry-specific variations in compensation plans.[1]
Foccuz stands out in sales performance management through automation, real-time insights, and seamless integrations:
Foccuz rides the wave of sales tech (SalesTech) and revenue operations (RevOps) growth in LATAM, where digital transformation accelerates amid post-pandemic remote sales and economic recovery.[1] Timing aligns with rising demand for data-driven tools in fragmented markets like Chile, Mexico, and Colombia, where SMEs struggle with manual processes amid talent shortages and competition from US giants.[1] Market forces favoring Foccuz include LATAM's e-commerce boom (driving sales complexity) and investor interest in localized SaaS, as seen in its quick funding post-launch.[1] It influences the ecosystem by enabling efficient scaling for regional startups and unicorns like Nowports, fostering a productivity flywheel in underserved non-English markets.[1][3]
Foccuz is poised for hypergrowth by deepening modules like commission automation and KPI visibility while expanding data partners and user base toward 2025 targets.[1] Trends like AI-enhanced RevOps and LATAM's VC surge (e.g., more unicorns) will propel it, potentially capturing enterprise segments and cross-border teams.[1][2] Its influence may evolve from niche LATAM player to regional leader, empowering sales teams to outpace global competitors—unleashing the productivity edge that defined its founders' breakout at Nowports.[1]
