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§ Private Profile · New York City, NY, USA
Software platform providing product specification and procurement for architecture, construction, and design, managing building product information.
Based in New York City, Fohlio provides comprehensive product specification and procurement software tailored for the architecture, construction, and interior design industries. The subscription-based platform enables project managers, contractors, and real estate developers to centralize building product data, manage complex budgets, process purchase orders, and track material deliveries. By streamlining workflows that were previously handled through inefficient spreadsheet tools, the company serves a growing user base that has specified more than 80,000 products and projects to date. Operating with a team of up to 26 employees, the business currently generates under $5 million in annual revenue. Fohlio has secured financial backing from several notable venture capital investors, including Ocean Azul Partners, Dreamit Ventures, Liebenthal Ventures, Quake Capital NYC, and Plug and Play. The enterprise software organization was officially founded in 2016 by chief executive officer Huibin Yu.
Fohlio has raised $3.0M across 1 funding round.
Fohlio has raised $3.0M in total across 1 funding round.
Fohlio has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2021 | $3M Seed | — | Brick & Mortar Ventures, Dreamit Ventures, GZ Real Estate, Ocean Azul Partners | Announced |
Fohlio is a comprehensive software platform that streamlines product specification, procurement, estimating, and project management for FF&E (furniture, fixtures, and equipment), OS&E (operating supplies and equipment), and finishes data.[1][3][4] It serves industries including hospitality, retail, design and build, procurement, restaurants, education, and healthcare by centralizing materials libraries, automating workflows, and providing analytics to reduce costs, ensure brand consistency, and accelerate project delivery.[1][3][5] The platform solves pain points like manual spreadsheets, email chains, data silos, and inefficient purchasing, enabling teams to reuse historical data, compare suppliers, forecast budgets, and maintain compliance across multiple locations.[1][2][4]
Thousands of users rely on Fohlio for end-to-end OS&E and FF&E management, from prototyping and spec writing to bulk ordering and performance tracking, with pricing starting at $120 per month.[2][3] This empowers architects, interior designers, procurement teams, and franchise operators to shift from clerical burdens to creative, data-driven decisions, fostering faster openings and scalable growth.[1][5][7]
Search results do not provide specific details on Fohlio's founding year, founders, or early backstory. The company has evolved into a platform initially targeted at architects and interior designers but now serving broader teams like procurement and franchise management.[5] Pivotal growth appears tied to addressing real-world inefficiencies in multi-team projects, such as live updates for design changes and centralized data to avoid order conflicts, as highlighted in customer testimonials.[5] Early traction likely stemmed from its ease of use and robust features for construction-sensitive design, positioning it as premier interior design project management software.[5]
Fohlio rides the wave of digital transformation in construction, design, and procurement, where fragmented tools give way to integrated platforms amid rising demands for speed, sustainability, and cost control in multi-site expansions like franchises.[1][7] Timing aligns with post-pandemic recovery in hospitality/retail, where remote collaboration and data analytics are critical for scaling profitable locations without delays.[5][7] Market forces favoring Fohlio include procurement digitization (e.g., spend analysis, vendor management) and proptech trends integrating BIM tools like Revit with FF&E workflows.[3][4] It influences the ecosystem by enabling consistent brand experiences at scale, reducing waste through historical insights, and bridging creative design with operational procurement—much like how big chains standardize for rapid growth.[1][7]
Fohlio is poised to expand as AI-enhanced procurement and proptech converge, potentially incorporating predictive analytics for supplier trends or automated compliance checks to further cut costs and open locations faster. Trends like franchise proliferation, sustainability mandates, and real-time supply chain visibility will amplify its value, especially for global enterprises managing hybrid in-development and operating sites.[1][7] Its influence may grow through deeper integrations and M&A plays in design-build software, solidifying its role in turning burdensome data into scalable assets—echoing its core promise of enterprise capacity with startup agility.[1][4]
Fohlio has raised $3.0M in total across 1 funding round.
Fohlio's investors include Brick & Mortar Ventures, Dreamit Ventures, GZ Real Estate, Ocean Azul Partners.