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Key people at Force Impact Tech.
Based in Los Angeles, California, Force Impact Tech develops wearable sports technology designed to monitor and measure head impacts for improved athletic safety. The company's primary hardware product is the FITGuard, a Bluetooth-enabled mouthguard that transmits impact force data to a companion mobile application and cloud platform. Operating with a team of eight employees, the business targets amateur athletes between the ages of 12 and 24 by offering its diagnostic mouthguards at a consumer price point under $100. To finance initial production and market entry, the enterprise utilized the crowdfunding platform Indiegogo and gained industry visibility by winning a hardware showcase at TechCrunch Disrupt. The firm also secured early institutional recognition by winning the ACVC Territorial Cup alongside chief operating officer Bob Merriman. Force Impact Tech was originally founded in January 2013 by Anthony Gonzales.
Key people at Force Impact Tech.
Force Impact Technologies Inc. (FIT) develops the FITPlatform, a sports safety solution centered on the FITGuard, a smart mouthguard that measures head impact force in real-time, providing visual and wireless alerts.[1][3][5] It serves athletes, coaches, teams, and medical professionals by addressing concussion risks and sports injuries through a mobile app for impact data access, baseline neurological exams, and cloud-based analytics for customizable reporting—data can be exported to healthcare providers.[1][6] The company, founded in 2016 and based in Los Angeles (with some operations in Phoenix), reports $7.6 million in revenue and focuses on sports data analytics, public safety, and wearable tech, showing steady growth via venture challenges and investors like MiLA Capital.[1][2]
Founded in 2016 in Los Angeles, California, FIT emerged from a need to combat head injuries in contact sports, driven by founders with expertise in life sciences, hardware, and athletics.[1][5] CEO Anthony Gonzales brings life sciences, hardware, regulatory, and supply chain experience; Co-founder/COO Bob Merriman is a lifelong athlete and Brazilian Jiu-Jitsu black belt; and Chief Research Officer Susie Merriman leads research efforts.[1] Early traction came from participations in the Global Sport Venture Challenge Summit '19 and Fall 2018, plus backing from ASU Global Sport Institute, validating their platform for impact monitoring.[1] Pivotal moments include building the FITGuard as a custom mouthguard integrated with software for real-time risk detection.[4][5]
FIT rides the wearable sports tech and concussion awareness trend, amplified by rising scrutiny on athlete safety post-CTE scandals in NFL and youth sports.[1][3][4] Timing aligns with post-2020 investments in health monitoring, as COVID-19 heightened focus on injury prevention and data analytics in sports.[4] Market forces like regulatory pushes for head impact reporting (e.g., youth leagues) and demand for real-time biomechanics data favor FIT, positioning it to influence ecosystems by standardizing impact tracking—potentially partnering with leagues for widespread adoption and reducing long-term healthcare costs.[1][5][6]
FIT is poised for expansion into youth and amateur sports, leveraging its platform for AI-enhanced predictive analytics on injury risks amid growing wearable adoption.[1][3] Trends like advanced sensors and telehealth integration will shape growth, potentially scaling revenue through team subscriptions and global leagues. Its influence may evolve from niche innovator to ecosystem standard-setter, empowering safer athletics—building on its mission to deliver actionable data that started with a single smart mouthguard.[4][5]
