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Fourthwall is an e-commerce and monetization platform that enables content creators to build fully branded websites for selling merchandise, offering memberships, and accepting donations, operating from an undisclosed location. The software allows users to maintain complete control over their custom domains and customer data while integrating business tools directly into independent storefronts. The company has raised $17 million in total funding across seed and Series A rounds and currently supports a growing user base of over 200,000 active creators. Fourthwall is backed by institutional venture capital firms including Lightspeed Venture Partners, Initialized Capital, and Alexis Ohanian’s Seven Seven Six. Its customer base features prominent digital content creators such as Phil DeFranco, who also serves as Chief Creator Officer, and tech reviewer MKBHD. Fourthwall was founded in 2019 by Will Baumann, Walker Williams, and Eli Valentin.
Fourthwall has raised $20.0M across 2 funding rounds.
Fourthwall has raised $20.0M in total across 2 funding rounds.
Fourthwall has raised $20.0M in total across 2 funding rounds.
Fourthwall's investors include Accel, AirAngels, AngelList Syndicator, Benchmark, Blisce, Felix Capital, Christian Miele, Partech Ventures, Possible Ventures, Seven Seven Six, Vayner RSE, Andy Chung.
Fourthwall is a Los Angeles-based technology company that provides an all-in-one platform empowering digital creators to transform their personal brands into revenue-generating businesses.[1][3][4] It enables users to build fully branded websites, launch online merch shops, create custom products, offer memberships, and sell directly to fans without monthly fees, upfront costs, or contracts—users set their own prices and margins while Fourthwall handles fulfillment, customer support, sales taxes, and payment processing as the Merchant of Record.[3][4] Serving over 200,000 sellers including creators, podcasters, artists, musicians, startups, and non-profits, it solves the fragmentation in creator tools by offering an integrated, easy-to-use solution with features like a vetted designer network, free integrations (e.g., with popular apps), and fast shipping from regional catalogs.[1][3][4] This has driven strong growth momentum, with broad adoption across diverse creator communities.
Fourthwall emerged to address the need for a comprehensive business platform tailored exclusively for digital creators, who often juggle disparate tools for merch, memberships, and fan engagement.[1][3] Founded in Los Angeles with 51-200 employees, the company was built by a team focused on simplifying e-commerce for non-traditional sellers, drawing from the rise of the creator economy where individuals monetize audiences directly.[1][4] Early traction came from its no-barrier entry model—no requirements to join—and rapid uptake by high-profile creators, podcasters, and artists, evolving into a platform powering over 200,000 storefronts with seamless tools like automated profit calculations (e.g., $10 product cost yields $12 profit at $22 sale price) and 12-hour-or-less customer support response times.[3][4] Pivotal moments include expanding to handle global taxes, regional fulfillment, and integrations, solidifying its role as a creator-first alternative to siloed solutions.
(Note: Search results reference a separate media data firm at fourthwall.tv, but context confirms the creator platform at fourthwall.com as the primary match.[1][2])
Fourthwall rides the explosive creator economy trend, where digital influencers and niche communities bypass traditional retail to sell directly to superfans amid platforms like YouTube, TikTok, and Twitch fueling audience monetization.[1][3][4] Timing is ideal as creator numbers surpass 50 million globally, with market forces like declining ad revenue and demand for authentic branding favoring direct-to-consumer tools—Fourthwall capitalizes by lowering barriers (e.g., no inventory risk) in a $100B+ opportunity.[1] It influences the ecosystem by democratizing e-commerce for non-experts, enabling podcasters and artists to professionalize without Shopify-level complexity, and fostering community through branded experiences that boost engagement and loyalty.[3][4]
Fourthwall is poised to deepen dominance in creator commerce as AI-driven personalization and Web3 fan ownership trends amplify direct monetization—expect expansions in live shopping, NFT merch, or global payments to fuel 2x+ user growth beyond 200,000 sellers.[3][4] Regulatory tailwinds like simplified cross-border taxes will aid scaling, while competition from Big Tech could pressure margins, but its creator-exclusive focus and operational ease position it to shape how 50M+ creators build "personal brands into businesses."[1] This all-in-one edge cements Fourthwall as a cornerstone for the next wave of digital entrepreneurship.
Fourthwall has raised $20.0M across 2 funding rounds. Most recently, it raised $17.0M Series U in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $17M Series U | — | Accel, AirAngels, AngelList Syndicator, Benchmark, Blisce, Felix Capital, Christian Miele, Partech Ventures, Possible Ventures, Seven Seven SIX, Vayner RSE, Andy Chung, Emmanuel Seuge, Mato Peric | Announced |
| Aug 1, 2020 | $3M Seed | — | Defy Partners, Sequoia Capital, Gregory Waldorf, RON Pragides | Announced |
