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§ Private Profile · New York City, NY, USA
Mobile ad tech company develops ad monetization solutions for mobile app and game publishers, focused on performance.
Fyber has raised $187.4M across 4 funding rounds.
Key people at Fyber.
Fyber has raised $187.4M in total across 4 funding rounds.
Fyber is a mobile advertising technology company operating out of offices in New York and San Francisco that develops comprehensive ad monetization solutions for mobile application and game publishers. The organization provides specialized software tools such as FairBid mediation, the Fyber Marketplace, and Offer Wall Edge to efficiently connect digital application publishers with multinational brands and mobile-first advertisers. Operating at significant operational scale, the advertising technology platform currently processes over 40 billion daily ad opportunities across its extensive digital network. Functioning strategically as a core component of Digital Turbine's independent Mobile Growth Platform, the enterprise maintains a dedicated workforce of approximately 304 to 396 employees across its two primary corporate locations. Originally operating under the name SponsorPay before undergoing a major brand transition, the mobile advertising company was officially founded in 2009.
Key people at Fyber.
Fyber has raised $187.4M across 4 funding rounds. Most recently, it raised $7.5M A Digital Turbine Company - Debt in June 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 28, 2017 | $7.5M Debt Financing | Grigorios (greg) Dimitriou | — | Announced |
| Aug 21, 2015 | $170.3M Venture Round | — | — | Announced |
| Feb 23, 2011 | $5M Series A | BO Ilsoe | — | Announced |
| Jun 9, 2010 | $4.6M Venture Round | — | Hasso Plattner Ventures, Kite Ventures, Team Europe | Announced |
Fyber has raised $187.4M in total across 4 funding rounds.
Fyber's investors include Grigorios (Greg) Dimitriou, Bo Ilsoe, Hasso Plattner Ventures, Kite Ventures, Team Europe.
Fyber is a global technology company specializing in mobile ad monetization solutions for app publishers, now integrated as part of Digital Turbine's independent Mobile Growth Platform.[2][4][5] It develops products like FairBid mediation, Fyber Marketplace, and Offer Wall Edge, serving top mobile game and app publishers by connecting them with global brands and advertisers across over 40 billion daily ad opportunities.[2] Fyber solves the challenge of optimizing ad revenue through proprietary mediation, real-time bidding (RTB), video, and audience segmentation, enabling publishers to achieve header bidding-like efficiency in mobile apps while driving superior performance and transparency.[2][4][5]
Acquired by Digital Turbine, Fyber contributes to a platform generating over $1 billion in annualized revenue, reaching 650 million unique monthly active users in 180+ countries via 180+ programmatic demand partners.[5] Its growth includes 179% reported revenue increase in the March quarter pre-acquisition, with expanding margins, positioning it strongly in the $200+ billion mobile advertising market.[5]
Fyber was founded in 2009 (originally as SponsorPay) as a pioneering advertising technology company focused on empowering app developers with smart ad monetization strategies.[4][8] It evolved from early innovations in offer walls to a comprehensive platform combining mediation, RTB, video, and segmentation for mobile publishers.[4] Key leadership includes CEO Ziv Elul, VP Legal Commercial & Business Affairs Keren Wiser, and VP Product Management Alon Golan, who have driven its growth to 250 employees globally.[4]
Pivotal moments include developing the world's first mobile header bidding mechanism and the 2022 acquisition by Digital Turbine, which integrated Fyber's tech into a broader end-to-end app advertising ecosystem for immediate accretion and scaled reach.[5] This acquisition marked a shift from standalone operations to a key pillar in Digital Turbine's global strategy, headquartered in Austin with offices worldwide.[5]
Fyber rides the explosive growth of mobile advertising and app monetization, fueled by secular trends in connected TV, user acquisition, and on-device content discovery within a $200+ billion market.[5] Its timing aligns with the shift to programmatic, real-time ecosystems, where publishers demand transparent, high-yield alternatives to walled gardens—Fyber's mediation and header bidding fill this gap effectively.[2][4][5]
Market forces like rising app preloads (over 3 billion via Digital Turbine), global operator/OEM adoption, and video/ad tech convergence favor Fyber, enhancing Digital Turbine's footprint across 40+ carriers.[5] It influences the ecosystem by enabling publishers to unlock property value, fostering efficient advertiser-publisher matches, and setting standards for scalable, innovative mobile ad tech amid economic volatility and tech development challenges.[4][5]
Fyber's integration into Digital Turbine positions it for accelerated dominance in mobile growth platforms, leveraging combined scale for deeper penetration in app discovery, UA, and monetization.[5] Upcoming trends like AI-driven bidding, privacy-first ad tech (post-cookie era), and connected TV expansion will shape its path, potentially boosting margins further amid 40+ billion daily opportunities.[2][5]
Its influence may evolve toward leading next-gen ecosystems, empowering more publishers globally while navigating order unpredictability and innovation pressures—solidifying Fyber as a cornerstone for app economy profitability.[4][5] This builds on its core strength: transforming mobile publishers' revenue potential in a thriving ad landscape.
