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§ Private Profile · Seattle, WA, USA
Workforce management platform for North American agriculture and food processing employers. Automates HR and financial services for deskless workers.
Based in Seattle, Washington, Ganaz operates as a workforce management and financial services platform that enables agriculture and food processing employers to recruit, onboard, train, and pay their deskless workers. Structured as a Public Benefit Corporation, the software company automates manual human resources processes for enterprises operating across the $1 trillion North American agriculture and food manufacturing sector. The platform specifically addresses the logistical challenges of managing multilingual and unbanked laborers by providing specialized financial tools, including digital payroll cards with integrated remittance capabilities. The organization currently maintains a headcount of 36 employees to support its expanding suite of employer applications. To finance its operations and product development, the company has secured venture capital backing from prominent institutional investors such as AgFunder, Trilogy Equity, and Bessemer Venture Partners. Ganaz was established in 2017 by Hannah Freeman.
Ganaz has raised $10.2M across 4 funding rounds.
Ganaz has raised $10.2M in total across 4 funding rounds.
Ganaz has raised $10.2M in total across 4 funding rounds.
Ganaz's investors include Trilogy, AgFunder, Bessemer Venture Partners, S2G Ventures, Taylor Ventures, Techstars, Kevin Hartz, Adverb Ventures, Jana Messerschmidt, Rick Lewis, Eric Wu, Julia Hartz.
Ganaz has raised $10.2M across 4 funding rounds. Most recently, it raised $7.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $7M Series A | Trilogy | AgFunder, Bessemer Venture Partners, S2G Ventures, Taylor Ventures, Techstars | Announced |
| Nov 1, 2019 | $950K Seed | — | Kevin Hartz, Adverb Ventures, Jana Messerschmidt, Rick Lewis, Eric WU, Julia Hartz, TOM Williams, 122 WEST VENTURES, Taylor Ventures | Announced |
| Nov 21, 2018 | $2.1M Venture Round | — | 122 WEST VENTURES, GAN Ventures, Grubstakes, Taylor Farms, The Helm | Announced |
| Jan 1, 2018 | $120K Seed | — | Founders Co OP, MHS Capital | Announced |
Ganaz is a technology company that builds a workforce management platform specifically designed for deskless workers in agriculture and food manufacturing. It serves employers in these sectors by providing tools to recruit, retain, communicate with, onboard, train, and pay their multilingual seasonal workforce, addressing critical labor challenges such as language barriers and inefficient communication. The platform helps employers save time and money while improving worker well-being and operational efficiency, demonstrating strong growth momentum through funding rounds and expanding customer adoption primarily on the U.S. West Coast[1][2][5].
Founded in 2017 by Hannah Freeman, who brings nearly 15 years of experience working with farmworkers, growers, and retailers, Ganaz emerged from a deep understanding of the needs and challenges faced by both workers and employers in agriculture. Freeman identified a significant opportunity to improve the lives of vulnerable workers and increase business profitability by connecting employers directly with workers through technology. Early traction included graduating from the Techstars Seattle accelerator and raising over $7 million in funding from investors such as Founders Co-op and Taylor Farms Ventures, enabling the company to grow its team and product capabilities[2][4][3].
Ganaz rides the growing trend of digitizing "deskless" workforces, which represent about 80% of the global working population, with agriculture being the largest segment. The increasing smartphone penetration among seasonal and blue-collar workers creates a timely opportunity for technology solutions that address unique industry needs. Ganaz leverages this shift by providing a modern SaaS platform that replaces outdated, inefficient labor management methods, thereby improving labor availability, communication, and compliance in a traditionally underserved market. Its impact extends beyond operational efficiency to enhancing worker safety, training, and financial inclusion, influencing the broader ecosystem of agricultural technology and workforce management[4][2][5].
Looking ahead, Ganaz is positioned to expand its footprint beyond the West Coast and deepen its product offerings to further integrate workforce management functions. Trends such as increased digitization of blue-collar labor, rising demand for ethical and efficient labor practices, and the growing importance of multilingual communication will shape its trajectory. As Ganaz continues to balance the needs of workers and employers, its influence may grow as a key enabler of sustainable labor practices and profitability in agriculture and food manufacturing, potentially setting a standard for workforce technology in other deskless industries[4][2][5].