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§ Private Profile · 318 W Adams St Ste 1712 Chicago, Illinois 60606, USA
AI-powered procurement platform streamlines parts ordering and management for heavy equipment fleets, focused on parts procurement.
Based in Chicago, Illinois, Gearflow is an AI-powered procurement platform that streamlines parts ordering and management for heavy equipment fleets in the construction industry. Founded in 2018 by Luke Powers and Ben Preston, the software-as-a-service company serves nearly 4,000 North American users, including notable enterprise customers like Ajax Paving Industries, Moss Utilities, and ASRC Energy. The platform's core product, Parts Hub Pro, consolidates supplier communications and invoicing while mitigating severe equipment downtime costs that can reach $300 per parts pickup in labor and fuel. Operating with approximately 20 employees and generating under $5 million in revenue, the company also offers optional courier delivery services through an integration with Curri. To expand its supply chain infrastructure, the enterprise has secured $8.5 million in total funding across two rounds, highlighted by a recent $5.5 million financing round.
Gearflow has raised $11.0M across 3 funding rounds.
Gearflow has raised $11.0M in total across 3 funding rounds.
Gearflow has raised $11.0M across 3 funding rounds. Most recently, it raised $6.0M Seed in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2022 | $6M Seed | — | Brick & Mortar Ventures | Announced |
| Jun 1, 2021 | $3M Seed | Watchfire Ventures | Chicago Ventures, Howard Tullman, CNH Industrial, Harvard Business School Angels, Liquid 2 Ventures, Newark Venture Partners, Path Ventures | Announced |
| Sep 1, 2019 | $2M Seed | — | 8VC, 9Yards Capital, Adverb Ventures, Amino Capital, Benchmark, Broadway Angels, Craft Ventures, Electric Capital, IVP, Liquid 2 Ventures, Spark Capital, Wndrco LLC, Akash Garg, AMR Awadallah, Gautam Gupta, George HU, Joshua Schachter, Mike Vernal, Othman Laraki, ROB Solomon, Steve Chen, SUE XU, Vishal Makhijani, Annabelle, Chicago Early Growth Ventures | Announced |
Gearflow has raised $11.0M in total across 3 funding rounds.
Gearflow's investors include Brick & Mortar Ventures, Watchfire Ventures, Chicago Ventures, Howard Tullman, CNH Industrial, Harvard Business School Angels, Liquid 2 Ventures, Newark Venture Partners, Path Ventures, 8VC, 9Yards Capital, Adverb Ventures.
Gearflow is a software platform that streamlines parts procurement for heavy equipment fleets in the construction industry, primarily serving heavy civil contractors, construction companies, rental firms, energy/utility fleets, government fleets, and service shops.[1][2][3] Its core product, Parts Hub Pro, enables users to locate, order, and manage parts from trusted dealers and suppliers through a single interface that consolidates communications, invoicing, order management, real-time reporting, and even courier delivery via Gearflow Courier powered by Curri, reducing downtime costs that can reach $300 per parts pickup in labor and fuel.[1][3] With nearly 4,000 users across North America, including Ajax Paving Industries, Moss Utilities, and ASRC Energy, Gearflow tackles the chaos of manual sourcing, backorders, and mixed fleets by automating workflows and providing access to alternative vendors, helping contractors operate efficiently in a low-margin (5.5% average) industry.[1][2][3]
Founded in 2018 by Luke Powers (CEO) and Ben Preston (COO), Gearflow started as an online parts marketplace to address firsthand construction productivity challenges, particularly downtime from equipment breakdowns and inefficient sourcing during events like COVID backorders.[3][4][5] Powers and Preston, drawing from industry experience, built the platform alongside fleet managers and professionals—such as Dan Maitland from Ajax Paving—who provided direct input on pain points like calling dealers, Googling parts, or dealing with human error.[1][3][5] Early traction came from co-designing with customers to digitize the full parts workflow from field requests to delivery, evolving from a marketplace partnering with vetted suppliers to a comprehensive hub integrating dealers, distributors, and OEMs.[2][4][5] Pivotal funding included a $3M seed round and growth investment from BMV, Alumni Ventures, Newark Venture Partners, Watchfire Ventures, and Liquid2 Ventures to expand across the supply chain.[2][4]
Gearflow rides the wave of construction digitization, targeting the $2.1 trillion U.S. industry's chronic productivity stagnation—where equipment downtime from parts delays cripples 5.5% margins amid labor shortages, supply chain disruptions, and mixed OEM fleets.[2][3][9] Timing is ideal post-COVID, as backorders exposed manual processes' fragility, aligning with trends in industrial IoT, automated procurement, and supply chain resilience boosted by investors like BMV eyeing global heavy equipment networks.[2][5] Market forces like rising logistics costs and OEM dealer dependencies favor Gearflow's neutral platform, which influences the ecosystem by empowering small/mid-sized contractors (the industry's backbone) with supplier access, data visibility, and efficiency tools that generic e-commerce can't match.[4][8] By connecting owners, distributors, and manufacturers, it accelerates broader adoption of SaaS in "old-school" construction, potentially unlocking productivity gains akin to manufacturing's digital shift.[6][9]
Gearflow is poised to dominate heavy equipment parts management by expanding Parts Hub across the full supply chain—adding OEMs, more distributors, and international reach with recent growth funding—while leveraging AI for predictive sourcing and deeper analytics.[2] Trends like automation mandates, same-day logistics proliferation, and construction's push for 10-15% productivity lifts will propel it, especially as downtime costs escalate with megaprojects and electrification.[3][9] Its influence may evolve from niche solver to ecosystem orchestrator, challenging dealer monopolies and enabling contractors to "break free from the madness," ultimately redefining fleet operations in a digitizing industry.[2] This positions Gearflow as a quiet powerhouse streamlining the backbone of infrastructure buildout.