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Gemmyo is a Paris, France-based luxury jewelry brand that designs and sells fine jewelry featuring rare gemstones and recycled metals, alongside Swiss-made timepieces. The company operates nine directly-owned brick-and-mortar boutiques across France, Belgium, Switzerland, and Japan, including recent expansions into Tokyo and Zurich, while generating approximately half of its sales through its online platform. Operating with a workforce of 51 to 100 employees, the organization generates an estimated €45 million to €50 million in annual revenue. The privately held firm, which has raised approximately €4.1 million in total funding, is led by Chief Executive Officer Pauline Laigneau alongside executive Charif Debs and Chief Marketing Officer Caroline Pannhasiri. Following a share buyback in 2019, the founders maintain majority ownership of the international retail business. Gemmyo was founded in 2011 by Pauline Laigneau and Charif Debs.
Gemmyo has raised $4.0M across 1 funding round.
Gemmyo has raised $4.0M in total across 1 funding round.
Gemmyo is a French luxury jewelry brand specializing in handcrafted engagement rings, wedding bands, high jewelry, and luxury watches, all produced with 100% French craftsmanship for jewelry and Swiss manufacturing for timepieces.[1][2][4] Founded as a modern alternative to traditional Place Vendôme brands, it serves customers seeking customizable pieces with rare stones, ethical sourcing, and fair pricing through a just-in-time model that minimizes ecological impact while delivering personalized service.[1][4] The company has demonstrated strong growth momentum, expanding from online origins to 8 stores in France by 2023, with further international boutiques in Geneva, Tokyo, Aix-en-Provence, Bordeaux, and a Zurich residence by 2024, alongside a reported revenue of $5.2 million and 62 employees.[1][3]
Gemmyo was founded in 2011 by two individuals without prior family ties to the jewelry trade, inspired by their own engagement and a desire to create a refined jeweler emphasizing French manufacturing, unusual stones, fair prices, and approachable service—elements missing in the luxury market.[1] This fresh outsider perspective disrupted traditions, leading to early traction as one of the few 21st-century jewelry Maisons invited to join the prestigious UFBJOP, France's leading jewelry industry association.[1] Pivotal moments include physical store expansions starting in 2023 (Geneva, Aix-en-Provence, Bordeaux) and the launch of its first timepiece, followed by global pushes with a Tokyo boutique and Zurich residence in 2024.[1]
Gemmyo rides the wave of digital transformation in luxury goods, blending e-commerce sophistication with physical boutiques to reach global clients, as evidenced by its tech stack including tools like OpenX, SendinBlue, Varnish, Facebook, and Google integrations for marketing and operations.[5][6] This timing aligns with rising consumer demand for transparent, ethical luxury post-pandemic, where blockchain-like traceability in sourcing and online customization challenge opaque traditional houses.[4] Market forces like sustainability mandates and e-commerce growth (62 employees supporting digital/operations divisions) favor Gemmyo, positioning it to influence the ecosystem by normalizing French/Swiss craftsmanship at accessible prices and inspiring peers toward recycled materials and direct-to-consumer models.[1][3][4][5]
Gemmyo is poised for accelerated international expansion, building on 2024 milestones like Tokyo and Zurich to target Asia and Europe amid luxury's shift toward ethical, customizable experiences.[1] Trends like AI-driven personalization, stricter ESG regulations, and Web3 provenance tracking will shape its path, potentially amplifying growth through tech-enhanced supply chains and metaverse showrooms.[6] Its influence may evolve from niche disruptor to ecosystem leader, humanizing luxury for millennials and Gen Z while scaling revenue beyond $5.2 million via hybrid retail and sustained craftsmanship.[3] This modern Maison, born from a personal engagement story, continues redefining accessible elegance in a tradition-bound industry.[1]
Gemmyo has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series C in June 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2013 | $4M Series C | — | 50 Partners, Ankaa Ventures, Serena Capital | Announced |
Gemmyo has raised $4.0M in total across 1 funding round.
Gemmyo's investors include 50 Partners, Ankaa Ventures, Serena Capital.
