German Media Pool

Berlin-based German Media Pool is an independent media-for-equity fund that provides premium advertising services across television, radio, print, and out-of-home channels to high-growth consumer startups in exchange for equity stakes. The firm operates a network of more than 30 media partners across Europe and has deployed over €400 million in gross media volume across more than 75 funding rounds. In addition to its core media-for-equity business model, the organization launched a €15 million cash venture capital fund in 2022 to further support its growing European investments. The firm has backed more than 40 startups, achieving over 20 successful exits, two unicorn valuations, and three initial public offerings from a consumer-focused investment portfolio that includes ABOUT YOU, Momox, Grover, Sanity Group, and CLARK. German Media Pool was founded in 2011 by Aljoscha Kaplan and Niko Waesche.