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Founded in 2014 by Colby Short, Peter Thum-Bonanno, and Sebastian Powell, GetAgent is a London-based real estate platform that helps United Kingdom homeowners compare and select the best local estate agents based on performance. The company operates on a success-based financial model where its network of over 7,000 registered estate agents pays a quarter-percent commission fee only upon completed property sales, completely avoiding any upfront listing or subscription charges. To date, the platform has assisted over 1,200,000 vendors and handled approximately £145 billion in total property value. GetAgent connects roughly 20,000 monthly home sellers with local agents through targeted marketing campaigns across major broadcasting networks such as Channel 4 and Sky. Operating with a dedicated workforce of approximately 75 employees, the enterprise generated $57,400,000 in total annual revenue during the 2024 fiscal year.
GetAgent has raised $3.5M across 2 funding rounds.
GetAgent has raised $3.5M in total across 2 funding rounds.
GetAgent has raised $3.5M across 2 funding rounds. Most recently, it raised $3.0M Series A in March 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2019 | $3M Series A | — | Founder Collective, Index Ventures, LocalGlobe, Hugo Burge | Announced |
| Sep 1, 2015 | $470K Seed | — | Ascension Ventures (uk) | Announced |
GetAgent has raised $3.5M in total across 2 funding rounds.
GetAgent's investors include Founder Collective, Index Ventures, LocalGlobe, Hugo Burge, Ascension Ventures (UK).
GetAgent is a UK-based proptech company that operates an estate agent comparison website, empowering homeowners to select top-performing local agents using data on sales speed, achieved sale prices versus asking prices, and fees.[1][4][5] It serves UK property sellers by offering free, transparent comparisons drawn from extensive property data, simplifying agent selection and generating revenue through fees charged to matched estate agents.[1][4] The platform has demonstrated strong growth, including a 50% increase in leads via optimized sign-up flows, improving unit economics.[4]
Note: Search results also reference a distinct "GetAgent" as Bitget's AI trading assistant for crypto markets, launched as part of their AI-driven tools for analysis, strategy, and execution via plain text.[3] However, the primary match for "GetAgent as a technology company" aligns with the established proptech firm.[1][4][5]
GetAgent was founded in 2015 and is headquartered in London, England, at 1st Floor, 22 Market Place.[1][5] It emerged to address opacity in the UK property market, providing data-driven insights for homeowners selling properties.[1][4] Early traction came from leveraging historical sales data to rank agents, with pivotal improvements like A/B-tested sign-up flows boosting conversions by 50% through user interviews, audits, and targeted optimizations.[4] The London base supports access to talent, investors, and the UK's property epicenter, fostering a culture of data transparency and innovation.[1]
GetAgent rides the proptech wave transforming real estate through data analytics, amid rising UK homeowner demand for transparency in a market plagued by agent variability.[1][4] Timing aligns with digital adoption post-pandemic, where sellers prioritize metrics over traditional relationships, amplified by high property values and competition.[1] Market forces like abundant property data and SEO-driven traffic favor its model, influencing the ecosystem by pressuring agents to perform and enabling data-informed decisions that reduce selling friction.[4] As a specialist in agent matching, it contributes to proptech's efficiency gains, though UK-focused amid global peers expanding internationally.[1]
GetAgent's data-led approach positions it for sustained UK proptech dominance, with potential expansions into adjacent services like valuation tools or buyer-side comparisons. Trends like AI-enhanced personalization and regulatory pushes for market transparency will shape its path, possibly driving international adaptation despite current UK focus.[1][3] Its influence may evolve by setting benchmarks for performance-based matching, tying back to its core mission of empowering sellers with unbiased insights in an opaque industry.[1][4]
