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Goodr builds a technology and logistics platform designed to combat food waste and hunger. The company provides organizations with a comprehensive solution to track surplus edible food from pickup to donation, simultaneously delivering real-time social and environmental impact analytics. Additionally, Goodr offers full-scale waste management services, diverting inedible food from landfills to reduce greenhouse gas emissions and aid clients in achieving zero-waste goals.
Jasmine Crowe-Houston founded Goodr in 2017, driven by years of personally feeding Atlantans experiencing food insecurity. The foundational insight was the belief that if on-demand delivery models could transport restaurant food, similar technological and logistical frameworks could effectively repurpose surplus edible food for those in need, transforming a scarcity problem into a logistics solution.
Goodr serves corporate sponsors, cities, and governments, partnering with them to recover surplus food, manage waste, and provide hunger relief. The company's vision centers on the principle that hunger is fundamentally a logistics challenge, not a scarcity issue. Goodr aims to systematically eliminate food waste and ensure food access by serving communities with dignity, fostering a future where no edible food is wasted and everyone has access to nutritious meals.
Goodr has raised $9.0M across 2 funding rounds.
Goodr has raised $9.0M in total across 2 funding rounds.
Goodr has raised $9.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in June 2022.
Goodr is an Atlanta-based technology company founded to combat food waste and hunger by redistributing surplus food from businesses to nonprofits and communities in need. It leverages a proprietary platform with blockchain, Google Maps API, route optimization, and real-time analytics to track pickups, deliveries, environmental impact, and tax deductions for clients like the NBA, Hartsfield-Jackson Atlanta International Airport, and Chick-fil-A.[1][2][3][4][6] Serving hospitality, events, sports, airports, and corporations across the US, Goodr solves the logistics mismatch where 72-80 billion pounds of food are wasted annually while 34 million Americans face food insecurity, delivering over 30 million meals and diverting nearly 5 million pounds from landfills.[1][2][4] Its growth includes $8 million in Series A funding and national expansion via asset-light partnerships.[2][6]
Goodr was founded by Jasmine Crowe-Houston, an award-winning entrepreneur, TED speaker, and social impact leader focused on poverty, food waste, and hunger.[1][3] Recognizing hunger as a logistics problem rather than scarcity—amid $40 billion in unclaimed tax credits—Jasmine launched Goodr around 2017, participating in a Google for Startups hackathon at Atlanta Tech Village to refine her business plan and build connections.[1] Early traction came from Google mentorship, Ads support, and tools like Maps API for routing, enabling rapid growth and expansion to Washington, DC.[1] Pivotal moments include partnerships with major clients and scaling to deliver real-time impact reporting via blockchain for secure tracking.[1][6]
Goodr rides the sustainable tech and food waste reduction trend, aligning with ESG mandates, zero-waste initiatives, and circular economy shifts amid climate pressures and post-pandemic supply chain scrutiny.[2][3][5] Timing is ideal as US food waste hits 80 billion pounds yearly against rising food insecurity, with tech enablers like APIs and blockchain enabling scalable logistics—echoed in events like Super Bowl LIII where it diverted 79,500 pounds.[1][2] Market forces favoring it include corporate sustainability demands (e.g., from airports, sports venues) and unclaimed tax incentives, positioning Goodr to influence ecosystems by proving tech's role in social good, inspiring similar platforms, and accelerating industry adoption of impact analytics.[1][4][6]
Goodr is primed for hypergrowth through national expansion, enhanced ridesharing integrations, and event-specific services, building on Series A momentum to penetrate every major market via partners.[2][6] Trends like AI-driven waste prediction, regulatory pushes for emissions cuts, and corporate net-zero pledges will amplify its model, potentially scaling to billions in diverted food. Its influence may evolve from niche logistics player to ecosystem leader, redefining tech's fight against hunger—proving Jasmine's vision that logistics can turn waste into widespread good, much like getting surplus food "on the map" from day one.[1]
Goodr has raised $9.0M in total across 2 funding rounds.
Goodr's investors include 1/1 Capital, Alchemy Ventures, Alt Capital, Collab Capital, Firework Ventures, Flexsteel Industries Inc., GSV Acceleration, Heretic Ventures, Index Ventures, Initialized Capital, Kapor Capital, Mantis VC.
