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§ Private Profile · Evanston, IL, USA
Goose is a technology company.
Goose Insurance provides a mobile-first platform designed to simplify the acquisition of various insurance policies. The company offers a streamlined digital experience, allowing users to effortlessly find, compare, and purchase affordable insurance directly from their smartphones. This approach significantly reduces the complexities and time associated with traditional insurance processes, enabling instant access to coverage without requiring interaction with agents or physical visits.
The company was co-founded by Dejan Mirkovic in 2017, emerging from the insight that the insurance industry, often perceived as convoluted, could be transformed into a user-friendly and accessible service. Mirkovic envisioned a solution where essential insurance products were readily available at customers’ fingertips, leveraging mobile technology to democratize access to financial protection.
Goose serves a broad base of individuals seeking convenient and affordable insurance solutions for their diverse needs. The company's overarching mission is to empower everyone to secure necessary coverage with ease, fostering a future where insurance is universally accessible and transparent, ultimately aiming to protect individuals globally through innovative digital services.
Goose has raised $15.3M across 2 funding rounds.
Goose has raised $15.3M in total across 2 funding rounds.
Goose has raised $15.3M in total across 2 funding rounds.
Goose's investors include 43, AngelList, B Capital Group, Blume Ventures, KRM Interests LLC, O'Shaughnessy Ventures, SparkLabs Global Ventures, TMV, UTEC - The University of Tokyo Edge Capital Partners, Maor Amar.
Goose is a technology company developing an enterprise-ready operating system for pet care providers, including boarding, daycare, grooming, training, and retail services. It serves pet care businesses such as resorts, kennels, and multi-location operators, solving operational inefficiencies like outdated software, manual booking processes, and fragmented service management by offering real-time booking, advanced analytics, automated workflows, and revenue optimization tools.[2][3]
Launched in September 2023, Goose has shown strong growth momentum, raising $13.4 million in seed funding to accelerate product development and partnerships amid a pet care market projected to reach $280 billion by 2030. Customer case studies highlight streamlined operations, increased capacity, reduced no-shows, and higher revenue per customer at facilities like Beverly’s Pet Resort and Greenlin Pet Resorts.[2][3]
Goose was founded by Drew Brinkoetter (CEO) and Chris Tilson (Chief Customer Officer), who bring 31 years of combined experience operating successful pet services businesses across the U.S. Tilson also previously founded Petbookings.com.[2]
The idea emerged from their firsthand frustrations with outdated pet care software that hindered scaling and customer experience. After years running their own facilities, they built Goose as a unified platform to integrate all services, launching the full operating system in September 2023 with rapid feature releases like a grooming module. A pivotal moment came with the $13.4 million seed funding announcement, validating their vision and fueling expansion.[2][3]
Goose rides the explosive growth of the pet care industry, doubling from 2019 estimates to a projected $280 billion by 2030, driven by rising pet ownership, demand for premium services, and pet parents' expectations for modern, app-based convenience akin to human hospitality apps.[2]
Timing is ideal post-pandemic, as pet care operators seek digital transformation to handle increased demand without scaling staff proportionally. Market forces like e-commerce integration and analytics favor Goose, which modernizes paper-based or legacy systems, enabling providers to focus on care while unlocking new revenue. It influences the ecosystem by setting a standard for vertical SaaS in pet services, fostering partnerships and helping businesses expand into new markets.[2][3]
Goose is poised to dominate pet care software with its funding-fueled roadmap, including training and retail modules to create a true end-to-end OS. Trends like AI-driven personalization, subscription models for pet wellness, and multi-location scaling will shape its path, potentially capturing significant share in a fragmented market.[2]
As pet care evolves into a tech-enabled essential service, Goose's operator-first approach could redefine provider-pet parent relationships, expanding influence through ecosystem partnerships and setting the stage for broader vertical expansions—transforming how businesses operate, much like its founders once dreamed while running their own facilities.[2][3]
Goose has raised $15.3M across 2 funding rounds. Most recently, it raised $13.0M Seed in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2025 | $13M Seed | — | 43, AngelList, B Capital Group, Blume Ventures, KRM Interests LLC, O'Shaughnessy Ventures, SparkLabs Global Ventures, TMV, Utec The University OF Tokyo Edge Capital Partners | Announced |
| Aug 14, 2018 | $2.3M Seed | Maor Amar | — | Announced |