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§ Private Profile · Milpitas, CA, USA
Location-based digital out-of-home advertising platform for advertisers, enabling real-time targeting and dynamic content.
Grabb-It has raised $120K across 1 funding round.
Key people at Grabb-It.
Grabb-It was founded in 2017 by Gaurav Garg (Founder) and William Stanislaus (Founder).
Grabb-It has raised $120K in total across 1 funding round.
Grabb-It, a notable participant in the Y Combinator Summer 2018 batch, was founded in 2018 by Gaurav Garg and William Stanislaus. Based in Milpitas, CA, USA, this innovative company operates a sophisticated location-based dynamic digital out-of-home (DD-OOH) advertising platform. It is specifically designed to empower advertisers with real-time location targeting, dynamic content updates, comprehensive audience analytics, and robust campaign performance tracking capabilities. The platform seamlessly integrates with social media, enabling precise ad displays based on geography and demographics, thereby offering a highly effective and comprehensive solution for targeted outreach. Grabb-It serves a diverse clientele, including advertising agencies, retail businesses, and event organizers, providing a truly comprehensive advertising solution. Employing 3 dedicated individuals, the company offers its advanced advertising services through a flexible subscription-based pricing model, starting affordably at $49 per month.
Grabb-It is a location-based Dynamic Digital Out-of-Home (DD-OOH) advertising platform that transforms ordinary car windows into digital advertising screens. It enables advertisers to reach consumers near points of purchase by displaying targeted ads on vehicle windows, particularly on rideshare and delivery vehicles. This approach offers advertisers a highly visible, captive audience in high-traffic areas such as malls and events. For drivers, it provides an opportunity to earn additional income by displaying ads while driving or parked. The platform leverages real-time location data to dynamically adjust ads based on the vehicle’s vicinity, enhancing relevance and engagement[1][2][4].
Grabb-It was founded by Gaurav Garg and William Stanislaus and participated in Y Combinator’s Summer 2018 accelerator program. The company is based in Milpitas, California, and emerged from the idea of monetizing unused window space on rideshare and delivery vehicles by turning them into mobile digital billboards. Early traction included pilot tests with around 25 cars and investment support from Lyft director Sean Aggarwal, who contributed $100,000. The founders aimed to create a new digital advertising channel that benefits both advertisers and drivers by combining location-based targeting with dynamic digital content[2][4][6].
Grabb-It rides the growing trend of Digital Out-of-Home (DOOH) advertising, which has evolved with advances in digital display technology and location-based marketing. The timing is favorable due to increasing advertiser demand for targeted, measurable, and mobile advertising formats that reach consumers outside the home. The platform leverages the proliferation of rideshare and delivery vehicles as mobile advertising assets, tapping into the gig economy’s workforce. Market forces such as urbanization, digital transformation in advertising, and the need for innovative ad channels support Grabb-It’s model. By integrating real-time location data with dynamic digital content, Grabb-It contributes to the evolution of DOOH advertising from static billboards to interactive, context-aware media[1][2][4].
Looking ahead, Grabb-It’s success depends on scaling its fleet of equipped vehicles to attract larger brand advertisers with significant budgets. Trends shaping its journey include increased adoption of programmatic DOOH advertising, advances in display technology, and growing demand for hyper-local marketing solutions. The company may expand beyond rideshare vehicles to other mobile platforms or integrate more sophisticated data analytics to enhance targeting. If it can overcome challenges such as regulatory concerns about driver distraction and achieve scale, Grabb-It could become a key player in the mobile digital advertising ecosystem, redefining how brands engage consumers on the move[4].
Overall, Grabb-It innovatively merges location-based technology with digital advertising, creating a dynamic platform that benefits advertisers, drivers, and consumers alike.
Grabb-It was founded in 2017 by Gaurav Garg (Founder) and William Stanislaus (Founder).
Grabb-It has raised $120K in total across 1 funding round.
Grabb-It's investors include UpHonest Capital, Vida Ventures.
Grabb-It has raised $120K across 1 funding round. Most recently, it raised $120K Seed in August 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2018 | $120K Seed | — | UpHonest Capital, Vida Ventures | Announced |
Key people at Grabb-It.
