GraVoc

GraVoc is a technology consulting company based in Peabody, Massachusetts, that assists businesses with custom software development, cloud services, and digital transformation solutions. They specialize in implementing Microsoft enterprise systems, including ERP, CRM, SharePoint, and Power BI, alongside providing information security, managed IT services, and creative technology solutions like website design. Serving over 750 customers with a team of 70+ employees, GraVoc generates approximately $12.1 million in annual revenue. In 2023, the company expanded its capabilities by acquiring Security Management Partners (SMP) and Strategic Systems Group (SSG), enhancing its governance, risk, compliance, and Microsoft Dynamics offerings. Nate Gravel assumed the role of President in 2023, following the retirement of co-founder Cathy Gravel. GraVoc was founded in 1994 by David Gravel and Catherine Gravel.

# High-Level Overview

GraVoc is a technology consulting and solutions firm that helps businesses solve operational challenges through software development, IT infrastructure, cybersecurity, and digital transformation services.[1] Founded in 1994 and headquartered in Peabody, Massachusetts, the company operates as a full-service digital transformation partner for small to mid-sized businesses and enterprises across multiple industries.[1][2] Rather than specializing in a single technology domain, GraVoc positions itself as a "one-stop shop" offering end-to-end services spanning Microsoft Dynamics ERP implementations, managed IT services, cybersecurity and compliance, web and app development, and digital marketing.[1][2]

The firm has demonstrated significant growth momentum in recent years, earning recognition as one of New England's fastest-growing companies by The Boston Globe and the Boston Business Journal's 2025 Fast 50 list of fastest-growing private companies in Massachusetts.[4] This growth has been fueled by strategic acquisitions, expansion of service offerings, and a customer-centric approach that emphasizes reliability and long-term partnership rather than transactional engagements.

# Origin Story

GraVoc traces its roots to October 1993, when David Gravel, after serving as CFO/COO of Selecterm (a NASDAQ-listed company), decided to launch his own venture with encouragement from his wife Catherine Gravel.[3] They initially formed MBA Associates, but in January 1994, they partnered with Suzanne Vocatura, a controller who had worked with David at Selecterm, and renamed the company GraVoc Associates, Inc.—a portmanteau of the three founders' last names (Gravel, Vocatura, and the capital V representing Vocatura's contribution).[3]

The company's early success came quickly: in 1994, GraVoc closed its first ERP opportunity with CP Berry Construction and provided accounting services to Microscript, a successor to Selecterm.[3] This combination of software solutions and IT services became the foundation of the business model. A pivotal expansion occurred when GraVoc acquired DivergingSoul Media Production from Brian Gravel and Matt Molk, adding web and app development and digital marketing capabilities to the portfolio.[3] Most recently, in 2023, GraVoc acquired two companies—Security Management Partners (SMP) and Strategic Systems Group (SSG)—significantly expanding its cybersecurity and Microsoft Dynamics service offerings.[3] That same year, founder Catherine Gravel retired after nearly 30 years, and Nate Gravel became President.[3]

# Core Differentiators

• Integrated service model: Unlike boutique specialists, GraVoc offers a comprehensive suite of services—ERP implementation, managed IT, cybersecurity, web development, and digital marketing—allowing clients to consolidate vendors and reduce complexity.[1][2][5]

• Microsoft Dynamics expertise: The firm has deep specialization in Microsoft Dynamics platforms (GP, AX, Business Central, Finance & Operations), including proprietary products like the Bullhorn One Connector for Microsoft Dynamics that address market gaps.[4]

• Managed services focus: GraVoc operates as a managed service provider with fixed-fee, predictable pricing models rather than relying solely on project-based or break-fix engagements, reducing client risk and enabling long-term partnerships.[6]

• Post-pandemic resilience: The company navigated the pandemic without layoffs by rapidly adapting services (expanding managed IT for remote work) and maintaining strong customer relationships, positioning it for accelerated growth.[4]

• Strategic acquisitions for capability expansion: Rather than organic growth alone, GraVoc has strategically acquired complementary firms to rapidly scale cybersecurity, compliance, and ERP capabilities.[3]

# Role in the Broader Tech Landscape

GraVoc operates within the broader digital transformation and managed services market, which has accelerated as businesses increasingly recognize that legacy systems and manual processes constrain growth. The firm benefits from several macro trends: the shift toward cloud-based ERP systems (particularly Microsoft Dynamics 365), rising cybersecurity and compliance requirements, and the growing preference among mid-market companies for consolidated technology partners rather than fragmented vendor ecosystems.

The company's emphasis on Microsoft technologies positions it well within the enterprise software landscape, where Microsoft's cloud and business application suite has become increasingly dominant. By offering governance, risk, and compliance services alongside ERP and IT infrastructure, GraVoc addresses the holistic needs of businesses undergoing digital transformation—not just implementing new software, but fundamentally reimagining operations.

# Quick Take & Future Outlook

GraVoc exemplifies a successful regional technology consulting firm that has evolved from a boutique software shop into a comprehensive digital transformation partner. Its recognition on fast-growth lists in 2025 reflects both market demand for integrated technology services and the firm's execution in scaling through acquisitions and organic expansion.

Looking forward, GraVoc's trajectory will likely depend on its ability to deepen Microsoft Dynamics expertise as enterprises continue migrating to cloud-based ERP, expand its cybersecurity and compliance offerings in response to regulatory pressures, and maintain the customer-centric culture that has driven retention and referrals. The firm's positioning as a trusted, local partner in the competitive New England market—combined with its one-stop-shop model—positions it to capture share from both larger, impersonal consulting firms and fragmented specialist vendors. As businesses increasingly demand partners who understand their entire technology stack rather than isolated point solutions, GraVoc's integrated model becomes more valuable.