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Key people at Heare Brotherhood.
Heare Brotherhood operates as a community-focused organization promoting men's mental health through advocacy apparel, retreats, events, a podcast, and a mobile app, based out of Orem, Utah. The organization fosters a global brotherhood where men connect, share vulnerabilities, and support each other in personal growth, serving men from over 50 countries across every habitable continent. Since its inception, Heare Brotherhood has held over 110 in-person and virtual events, including retreats that typically host 31-33 participants, such as those held in Franklin, Idaho, and Virgin, Utah. The organization launched its mobile app and multiple apparel collections in late 2023, generating revenue through sales and app subscriptions, and recently established The Heare Foundation as a 501c3 nonprofit. Heare Brotherhood was founded in early 2023 by John Moore, Justin Brey, Mike Allen, and Jason Rogers.
Key people at Heare Brotherhood.
Heare Brotherhood is a men’s wellness community and lifestyle brand that builds an app-based social platform, live coaching and events, and advocacy apparel to support men’s mental, emotional, and personal growth[4].[1].
High-Level Overview
Heare Brotherhood’s mission is to “forge a global brotherhood of support & growth” by creating safe spaces, wellness practices, and transformational experiences for men[4].[1].The organization operates like a hybrid community company and portfolio of offerings: a membership-driven app with live coaching, breathing and meditation sessions, speaker series and social support features; recurring in-person retreats and events; and an apparel line tied to its advocacy and brand[3].[4].Primary audiences are men seeking peer support, personal development, and mental-wellness resources; the product set addresses loneliness, stigma around men’s emotional expression, and access to male-focused growth experiences[4].[1].Growth momentum: since founding the group has run 110+ events (in-person and virtual), launched multiple apparel collections, released a Heare app with global users across >50 countries and charted a podcast into multiple countries and top-200 rankings—indicators of rapid community growth and product adoption[1].[2].
Origin Story
Heare Brotherhood emerged in January 2023 when co‑founders John (Moore), Justin (Brey), Jason and Mike connected around a shared idea to build an “advocacy apparel brand… focused on men and men’s mental health” that quickly expanded into retreats and an ongoing community[1].[2].The founding moment included a transformational retreat experience that shaped the organization’s focus on retreats as a core offering and motivated the team to build the Heare app and recurring events[1]. Early traction included numerous retreats (notably at Rogers' Ranch and Zion’s Wildflower Resort), growing retreat attendance from dozens to over thirty participants from multiple states and countries, and rapid podcast and app uptake[1].[2].
Core Differentiators
Role in the Broader Tech & Wellness Landscape
Heare Brotherhood sits at the intersection of digital community platforms, men’s mental-health advocacy, and experiential wellness tourism—trends that have seen increased consumer demand for peer support, hybrid (digital + in-person) experiences, and niche social apps[3].[4].Timing matters because growing public awareness of men’s mental health and the normalization of emotional vulnerability among men create market receptivity for male-focused support networks[1].Market forces in their favor include: increased consumer spend on wellness and experiences, the viability of subscription/community monetization models, and demand for specialized safe spaces for under-served demographic groups[3].[4].Influence on the ecosystem: by combining apparel, content (podcast), live events, and an app, Heare Brotherhood models a community-first monetization path that other niche wellness communities may emulate; its retreats and live coaching also help professionalize peer-support programming for men[1].[2].[3].
Quick Take & Future Outlook
What’s next: scaling membership and international reach via the Heare app, expanding retreat offerings, and continuing content (podcast, live series) that fuels recruitment and retention are logical next steps based on current assets and stated activity[1].[2].[4].Trends that will shape the journey: continued destigmatization of male vulnerability, competition from mainstream mental-health and wellness platforms, and the need to balance intimacy with scale as community size grows[2].[3].Potential influence evolution: if Heare maintains high-quality live programming and manages safety/clinical boundaries (they explicitly note they are not medical providers), it can deepen its niche leadership as a peer-support brand for men and a template for experience-driven community businesses[3].[1].Overall, Heare Brotherhood’s combination of experiential retreats, a membership app, content and branded merchandise positions it to continue growing as a specialized community platform focused on men’s wellness—provided it preserves the intimacy and safety that underpin its early traction[1].[3].[2].
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