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Helix Sleep is a New York City-based e-commerce company that specializes in selling personalized mattresses and bedding accessories, matching customers to custom designs through an online quiz. Operating primarily direct-to-consumer, with additional sales through showrooms and select retailers, the company raised $7.35 million in Series A funding in 2016, employing approximately 20 individuals at that time. Notable investors in Helix Sleep include Double J Capital, Simon Venture Group, WTI, Great Oaks VC, and individuals such as Jonathan Klein, co-founder of Getty Images, and Jess Itzler, co-founder of Marquis Jet. In 2021, Helix Sleep merged with Brooklyn Bedding, facilitated by Cerberus Capital Management, subsequently forming 3Z Brands in 2022, which now encompasses brands like Birch and Bear Mattress. The company was founded in 2015 by Jerry Lin, Kristian von Rickenbach, and Adam Tishman.
Helix Sleep has raised $7.0M across 1 funding round.
Helix Sleep has raised $7.0M in total across 1 funding round.
Helix Sleep has raised $7.0M in total across 1 funding round.
Helix Sleep's investors include DFE Capital Management, Great Oaks Venture Capital, Motley Fool Ventures, Gordon Segal, Jesse Itzler, Jonathan Klein, jordan hitch, Simon Venture Group, Western Technology Investment.
Helix Sleep has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in August 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2016 | $7M Series A | — | DFE Capital Management, Great Oaks Venture Capital, Motley Fool Ventures, Gordon Segal, Jesse Itzler, Jonathan Klein, Jordan Hitch, Great Oaks Venture Capital, Simon Venture Group, Western Technology Investment | Announced |
Helix Sleep is a direct-to-consumer eCommerce company specializing in personalized mattresses and sleep products, founded in 2015 and headquartered in New York.[1][2][3] It builds hybrid mattresses customized via an online sleep quiz that considers body type, sleeping position, height, weight, and preferences, solving the problem of one-size-fits-all bedding that fails to optimize spinal alignment, REM cycles, and sleep quality for individuals or couples.[1][2][5][6] The company serves everyday consumers seeking better sleep, offering products like made-to-order mattresses, bedding, adjustable bases, organic Birch brand items, modular Allform sofas, and the acquired Bear Mattress brand, all assembled in the US and shipped nationwide.[3][5] Growth has been strong, with early projections of $50M revenue in its second year, $8M+ raised, a 2021 merger with Brooklyn Bedding for vertical integration, and expansions into luxury lines like Helix Elite.[1][2][3][7]
Helix Sleep was founded in 2015 by Adam Tishman, Kristian von Rickenbach, and Jerry Lin, inspired by frustrating mattress-buying experiences and resulting sleepless nights.[1][3] The trio aimed to disrupt the outdated bedding industry—part of the "Mattress 2.0" wave alongside Casper—by introducing data-driven personalization through an online sleep quiz and partnerships with US manufacturers.[1][3][6] Early traction came quickly: selling thousands of mattresses monthly, raising a $7.4M Series A in 2016 (part of $8M+ total), and projecting $50M revenue by year two, with custom builds shipped free in a week under a 100-night trial and 10-year warranty.[1] Pivotal moments include the 2021 merger with manufacturing partner Brooklyn Bedding for scale, 2022 addition of Bear Mattress, and brand expansions like Birch (organic) and Allform (sofas).[3]
Helix rides the DTC sleep tech wave, leveraging data science, AI quizzes, and eCommerce personalization to modernize a stagnant $15B+ US mattress market dominated by showrooms.[1][3][4][6] Timing aligns with rising consumer demand for health-focused sleep amid wellness trends, remote work, and post-pandemic hygiene awareness, amplified by "Mattress 2.0" disruptors.[1] Market forces like supply chain digitization (e.g., project44 integration) and identity resolution tech enable scalable customization, while vertical integration counters inflation and logistics woes.[3][4] Helix influences the ecosystem by proving tech personalization drives loyalty in physical goods, inspiring hybrids in furniture/home (e.g., Allform) and setting standards for trials/warranties that pressure incumbents.[1][3]
Helix's vertical integration and portfolio expansion position it for dominance in personalized sleep, potentially capturing more of the growing $100B+ global bedding market through tech enhancements like predictive analytics and international shipping.[2][3][4] Trends like AI-driven sleep tracking, sustainable materials, and omnichannel retail (online + showrooms) will shape its path, with white-glove services boosting retention amid economic pressures.[3] Influence may evolve via acquisitions or B2B licensing of its quiz tech, solidifying its role from startup disruptor to industry leader—echoing its origins in fixing bad sleep one custom mattress at a time.[1][7]
