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HerdDogg develops an advanced livestock monitoring system for cattle, integrating hardware and software. Its core product utilizes Bluetooth-enabled smart tags to collect critical data, providing cattlemen with real-time insights into animal health and movement. This technological approach is designed to enhance operational efficiency and improve herd well-being.
Andrew Uden, a fifth-generation cattleman and current CEO, founded the company in 2015. Uden's personal experience underscored the pressures ranchers face. His founding insight was the need for sophisticated tools to balance optimal animal health with ranch productivity and quality of life for farming families.
Cattlemen utilize HerdDogg's product to manage their livestock more effectively through data-driven insights. The company envisions empowering producers by delivering a holistic approach that fosters a sustainable future for ranching. They strive to ensure both superior animal welfare and economic success for agricultural operations.
HerdDogg has raised $12.3M across 3 funding rounds.
HerdDogg has raised $12.3M in total across 3 funding rounds.
HerdDogg has raised $12.3M in total across 3 funding rounds.
HerdDogg's investors include Serra Ventures, Wonder Fund North Dakota, Bow Capital, Founders Fund, Goat Capital, Pareto Holdings, REMUS Capital, Cory Levy, Griffin Johnson, Justin Mateen.
HerdDogg has raised $12.3M across 3 funding rounds. Most recently, it raised $6.0M Series A in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $6M Series A | Serra Ventures, Wonder Fund North Dakota | BOW Capital, Founders Fund, Goat Capital, Pareto Holdings, Remus Capital, Cory Levy, Griffin Johnson, Justin Mateen | Announced |
| Jan 18, 2021 | $4M Series A | — | — | Announced |
| Jul 20, 2018 | $2.3M Seed | Serra Ventures | — | Announced |
HerdDogg is a venture-backed AgTech company based in Longmont, Colorado, developing IoT-enabled hardware and software for livestock monitoring, primarily cattle.[1][5][7] It builds Bluetooth 5 smart ear tags (DoggTags, including TraceTag for location/ID and WelfareTag for biometrics), a portable DoggBone reader/base station, and a cloud platform with mobile app for real-time data analytics.[2][5][6] The system serves ranchers and herd managers tracking cattle, bison, and other livestock, solving problems like manual checks for illness, estrus cycles, calving, and location—reducing labor, antibiotic use, mortality, and stress while boosting breeding success and program eligibility.[3][4][5] Growth momentum includes commercial launches, patented tech, solar-powered DoggHouses for setup in days, and expansion via field sales roles, with testimonials noting halved drug use and early interventions.[5][7]
HerdDogg was founded around 2016 by Melissa Brandao, now chief revenue officer, who envisioned bringing convenient, range-friendly tech to cattle producers checking remote pastures without chutes or constant handling.[2][6] Starting with Bluetooth 4 tags readable at 30 feet via smartphone or DoggBone, the company evolved to Bluetooth 5 for 100+ yard range, adding biometrics like earlobe temperature, activity, ambient conditions, and LEDs for sorting.[1][2][6] Early traction came from addressing RFID limitations in data depth and readability, with pivotal upgrades enabling opportunistic data capture (every 6 minutes, stored until read) and real-time alerts via app/cloud.[3][4][6] Brandao's vision—"technology to the herd in the field, data to producers wherever needed"—drove patented wearables for 2.5 billion herd animals worldwide.[1][2]
HerdDogg rides the AgTech IoT wave in precision livestock farming, merging hardware, data science, and AI to automate monitoring for 2.5 billion global herd animals amid labor shortages and sustainability demands.[1][7] Timing aligns with rising natural/beef programs requiring data-backed health records, Bluetooth 5 maturity for remote ranges, and big data trends enabling predictive analytics over manual labor.[2][3][4] Market forces like antibiotic reduction mandates, climate-driven herd stress, and premium pricing for traceable cattle favor it, influencing the ecosystem by halving mortality/drug use, improving welfare/profits, and setting data standards for supply chains.[4][5][6]
HerdDogg is poised to scale via venture funding and sales expansion, potentially integrating drone/AI enhancements for ultra-remote ops and full traceability to consumers.[2][6][7] Trends like AI estrus prediction, regulatory antibiotic cuts, and natural program growth will amplify demand, evolving its role from monitoring to legacy-building herd optimization. As AgTech matures, expect HerdDogg to redefine rancher efficiency, turning field data into competitive edges worldwide—bringing IoT fully to the herd.[1][5]
