Herself

High-Level Overview

Herself Health is a primary care provider specializing in holistic, female-focused healthcare for women aged 65 and older, addressing physical, emotional, mental, social, sexual, and spiritual needs through conditions like arthritis, weight management, heart health, metabolic issues, bone health, and mental health.[1][6] It serves over 6,000 patients via a network of clinics in the Minneapolis-St. Paul area (four locations as of late 2025, expanding to five), employing a value-based care model that prioritizes outcomes over volume, accessible via Medicare Part B, supplements, and most Advantage plans.[1][6] Founded in 2022, the company has raised $70 million in venture capital, including a $37 million Series B, fueling clinic expansions, virtual care, and team growth amid strong patient acquisition (hundreds monthly).[1][2]

Origin Story

Herself Health emerged from Juxtapose, a venture studio that identified an underserved market in senior women's health after user research revealed older women were often misdiagnosed or dismissed in traditional systems.[1][3] In 2022, Juxtapose recruited Kristen Helton as founding CEO; Helton brought deep expertise from co-founding biosensor firm Profusa and leading Amazon Care (2019-2022), where she scaled virtual and in-home care to 100,000+ patients across 50 states with a 4.7/5 satisfaction score, but noted persistent gaps in patient satisfaction, especially for women 65+.[2][3] Pivotal early traction included a $7 million seed round, rapid clinic launches starting in St. Paul, Minnesota, interviews with 700+ women emphasizing the need to "be heard," and a shift toward value-based care.[1][2][5]

Core Differentiators

• Holistic, Women-Centric Model: Links health goals to life goals, treating women-specific presentations of conditions with dedicated teams (physicians, nurses, health coaches for coordination, education, and gap-filling), contrasting siloed traditional care.[1][3][5]
• Value-Based Incentives: Shifts from fee-for-service to outcome-focused payments, enabling prevention, early intervention, and comprehensive assessments without volume pressure.[1][2][5]
• Omnichannel Access: Combines in-clinic care (modern spaces open weekdays 8am-5pm with 24/7 support), virtual follow-ups, home-based options, digital tools, and community events for convenience.[3][5][6]
• Patient Empowerment: Builds trust via personalized plans, proactive monitoring of external care, and rigorous standards like foundational patient-centered certification.[5][6]

Role in the Broader Tech Landscape

Herself Health rides the senior care wave, targeting 32.5 million U.S. women 65+ amid aging demographics, Medicare shifts to value-based models, and rising women's health innovation post-Him/Hers-era focus on younger cohorts.[1][2] Timing aligns with post-pandemic virtual care adoption and investor interest in underserved niches, where older women face higher misdiagnosis risks; market forces like Medicare Advantage growth favor its reimbursement model and outcome emphasis.[1][5] It influences the ecosystem by pioneering female-specific geriatrics, inspiring peers like Devoted Health (all seniors) or Papa (companionship), while validating venture studios like Juxtapose in healthtech ideation.[1][2][3]

Quick Take & Future Outlook

Herself Health is poised for multi-market scaling, with plans for additional Minneapolis-St. Paul clinics, new regions, physician hires, and enhanced virtual/digital offerings to boost its 6,000+ patient base.[1][2][5] Trends like AI-driven personalization, expanded Medicare tech reimbursements, and holistic wellness demand will accelerate growth, potentially positioning it as the go-to for 65+ women's care amid a $100B+ senior health market. Its influence may evolve by setting standards for gender-specific value-based care, drawing more capital and copycats—echoing its origin as a bold fix for overlooked needs in a dismissed demographic.[1][3]