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Heyflow, based in Hamburg, Germany, provides a no-code platform that combines workflows, web pages, and analytics to help users build interactive "clickflows" and multi-step forms. This platform enables brands to convert website visitors into leads more effectively without extensive engineering or design resources. The company serves over 2,500 customers across more than 60 countries and employs 57 individuals. Heyflow secured a $6 million seed round in September 2021, led by Project A Ventures, with participation from Atlantic Labs and Singular. Its customer base includes notable names such as Rocket Mortgage, Adecco, and Crédit Agricole, leveraging the platform for lead generation in sectors like financial services and real estate. Heyflow was founded in 2020 by Amir Bohnenkamp and Dustin Jaacks.
Heyflow has raised $22.0M across 2 funding rounds.
Heyflow has raised $22.0M in total across 2 funding rounds.
Heyflow is a Hamburg-based no-code platform that enables marketers and businesses to build interactive workflows, web pages, lead funnels, forms, and landing pages to boost website conversions and lead generation.[1][2][5] Serving over 2,500 customers—including Fortune 500 companies, scale-ups, and agencies across 60+ countries—it combines tools for creation, integrations, analytics, and optimization into one solution, powering 100 million+ visitor interactions.[1][2] With around 58 employees in a hybrid team across 20+ locations, Heyflow has raised $22M total funding, including a $16M Series A in 2023, demonstrating strong growth momentum amid rising demand for no-code conversion tools.[1][5]
Heyflow originated from a need at Medwing, a healthcare recruitment platform, where co-founder Amir sought better ways to convert website traffic into leads beyond basic forms.[1] He prototyped multi-step, interactive forms that proved highly effective, leading him and a friend to found Niro in 2020 (later rebranded Heyflow), hire initial employees, and secure early customers.[1][4] Post-2022 seed funding of $6M, the company scaled rapidly to 50+ employees, expanded globally using platforms like WorkMotion for international hiring, and hit milestones like 100 million visitors by March 2023.[1][4]
Heyflow rides the no-code/low-code wave, democratizing lead generation amid digital marketing's shift to interactive, personalized experiences over static forms.[1][2][7] Timing aligns with post-pandemic e-commerce and B2C growth, where conversion optimization is critical; market forces like rising ad costs and data privacy rules favor efficient, analytics-driven tools.[6] It influences the ecosystem by empowering 2,500+ brands to generate millions of leads, fostering a network of agencies and scale-ups while competing in a crowded space through comprehensive features and rapid iteration.[1][5]
Heyflow's trajectory points to further platform expansion, deeper AI-driven optimizations, and potential enterprise push, building on $22M funding and 100M+ visitors to capture more of the $10B+ digital experience market.[1][5] Trends like hyper-personalization and no-code proliferation will accelerate growth, especially as remote/hybrid teams enable global talent scaling.[2][4] Its influence may evolve from lead-gen specialist to full conversion suite leader, solidifying no-code's role in marketing stacks—empowering even more brands to turn traffic into autopilot revenue.
Heyflow has raised $22.0M across 2 funding rounds. Most recently, it raised $16.0M Series A in February 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2024 | $16M Series A | Singular | Insight Partners, Project A Ventures, Charlie Songhurst, Christian Wenger, TIM Stracke | Announced |
| Sep 1, 2021 | $6M Seed | Project A Ventures | Felix Capital, Freigeist, Insight Partners, LA Famiglia, Meritech Capital Partners, Sequoia Capital, Visionaries Club, Christian Wenger, TIM Stracke, Philipp Westermeyer, Atlantic Labs | Announced |
Heyflow has raised $22.0M in total across 2 funding rounds.
Heyflow's investors include Singular, Insight Partners, Project A Ventures, Charlie Songhurst, Christian Wenger, Tim Stracke, Felix Capital, Freigeist, La Famiglia, Meritech Capital Partners, Sequoia Capital, Visionaries Club.
