Hnry

High-Level Overview

Hnry is a fintech company providing automated tax and financial administration services exclusively for sole traders, freelancers, and contractors. Its platform handles real-time tax calculations, filings, payments, invoicing, expense management, and mileage tracking, eliminating manual admin burdens and ensuring compliance.[1][2][3][5] Serving self-employed individuals in New Zealand, Australia, and the UK, Hnry solves the complexity of tax obligations—allowing users to save up to 5 hours weekly on admin and 75% on costs compared to traditional accountants—while offering pay-as-you-go pricing capped at $1,500 + GST annually.[2][5] With nearly $100m in total funding, including a $30m Series C in December 2025 led by Movac, Hnry has achieved rapid growth, expanding sevenfold in Australia since 2020 and targeting over five million sole traders across its markets.[2]

Origin Story

Hnry was co-founded in 2017 by Claire and James Fuller, who drew from their own frustrations as self-employed individuals dealing with time-consuming tax and financial admin.[3] Launching initially in New Zealand, the idea emerged to create a seamless solution that automates these "gnarly" processes, with the founders bringing it "into the wild" that year.[3] Early traction built steadily, humanizing the service through real-user pain points, and by 2018 it gained momentum amid rising freelance economies.[2] Pivotal moments include a 2022 raise valuing it over $100m with Left Lane Capital, and recent Series C funding to fuel international scaling.[1][2] Karan, Australia's Managing Director with his own business background, has since driven Sydney expansion.[3]

Core Differentiators

• Full Automation for Sole Traders: Unlike general accounting software, Hnry automatically deducts and pays exact taxes per payment into its account—no reconciliations or bank feeds needed—while handling filings, levies, expenses, and new tools like free Mileage by Hnry for tax relief claims.[2][5][6]
• Pay-As-You-Go Pricing and Cost Savings: No upfront fees or credit cards; users pay only when earning, capped low, delivering 75% savings over accountants plus real-time insights accepted by banks for loans.[2][5]
• Human Expertise with Industry Focus: Backed by dedicated support teams of tax specialists per industry (e.g., tradies, designers), not AI alone, ensuring compliance amid local rules like UK's Making Tax Digital.[3][5][6]
• All-in-One App Ecosystem: Unlimited invoicing/quotes with chasing, card payments, eCommerce integration, and direct transfers to savings/investments, all secured with biometrics and global standards.[5][6]

Role in the Broader Tech Landscape

Hnry rides the global surge in self-employment and gig economy growth, where over five million sole traders in Australia/UK alone face admin overload amid complex, real-time tax rules.[2] Its timing aligns with post-pandemic freelancing booms and regulatory shifts like digital filings, positioning it as Australasia's largest sole trader service since 2017.[2][6] Market forces favoring fintech automation—rising contractor numbers across professions like NDIS workers and graphic designers—boost its momentum, while expansions counter traditional accounting's high costs.[2][3] Hnry influences the ecosystem by advocating for sole traders, launching accessible tools like mileage apps, and enabling faster business growth through simplified finances.[2][5]

Quick Take & Future Outlook

Hnry's oversubscribed $30m Series C signals strong trajectory, funding accelerated UK/Australia growth and product innovations like enhanced mileage tools.[2] Next steps likely include deeper market penetration, potential US entry leveraging Movac's global expertise, and AI-human hybrid expansions for more industries.[2][3] Trends like rising freelance numbers, stricter tax digitization, and demand for "never think about tax again" simplicity will propel it, evolving its influence from regional leader to worldwide self-employment revolutionizer—tying back to founders' mission of stress-free financial control for millions.[3]