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§ Private Profile · Miami, FL, USA
Influur is a technology company.
Influur develops an AI-powered influencer marketing platform, a two-sided marketplace connecting creators with brands, especially in music and culture. It leverages artificial intelligence for audience and genre intelligence, using its proprietary Pulse Score™ to match creators and predict campaign impact. This technology streamlines the marketing process from strategy to deployment and analytics, boosting brand campaign efficiency.
Co-founded in 2020 by Alessandra Angelini and Omar Hosney, Influur aimed to modernize inefficient influencer marketing. Angelini, a Forbes 30 Under 30 alumna from Facebook and Google, partnered with Hosney, a music marketing veteran and We Are One festival founder. Their combined expertise drove a data-driven solution.
Influur serves brands, artists, and labels seeking authentic reach, plus creators monetizing influence and building careers. The company empowers the creator industry with intelligent tools for efficient, impactful, and genuine partnerships. Integrating cultural access and data-driven execution, it shapes the future of the creator economy.
Influur has raised $15.8M across 3 funding rounds.
Influur has raised $15.8M in total across 3 funding rounds.
Influur is a Miami-based technology company founded in 2020 that operates an all-in-one influencer marketing platform connecting brands with over 30,000 vetted influencers worldwide.[1][2][3][5] It serves brand managers, CMOs, social media managers, marketing agencies, and influencers by simplifying discovery, hiring, communication, campaign management, and payments through data-driven tools, AI matching, price transparency, and no hidden fees.[2][4][5] The platform solves key pain points in influencer marketing—like opaque pricing, middlemen, administrative hassles, and inefficient matching—enabling end-to-end campaigns from brief to payment in under 24 hours, with features like curated lists, secure payments, and budget optimization.[1][2][5] Influur has demonstrated strong growth, scaling to 10,000+ users across North America, South America, Asia, and Europe; achieving $44.2 million in revenue; securing $5 million in initial funding and a $10 million Series A led by Point72 Ventures and HTwenty Capital; and positioning for further expansion.[2][3]
Influur was founded in 2020 by four entrepreneurs, including CEO Alessandra Angelini, who conceived the idea while working as a journalist in CNN's finance division.[1][2] The core mission emerged from recognizing the need to streamline influencer-brand communication, bridging the corporate and creator worlds through a simple app for collaboration.[1] Angelini, now leading as CEO, highlighted the platform's evolution from basic matching to addressing industry gaps in price standardization, payments, and strategy tools as the market grew.[1][2] Early traction came from building the largest influencer community, vetting over 9,000 creators initially, and expanding globally; pivotal milestones include hitting 10,000 users, multi-continent campaigns, revenue targets, and Series A funding to fuel AI enhancements and worldwide presence.[2][3]
Influur rides the explosive growth of influencer marketing, a sector blending social media, authentic content, and performance advertising amid declining traditional ad efficacy.[1][4] Its timing aligns with post-2020 creator economy booms, AI advancements for personalization, and global demand for scalable, data-backed campaigns—market forces like rising ad spends (projected billions annually) and creator professionalization favor platforms eliminating friction.[2][4] By democratizing access for businesses of all sizes via tech like AWS-backed infrastructure, Influur influences the ecosystem as a one-stop-shop, empowering 1 million+ businesses with influencer strategies while fostering creator networks and innovation in martech.[3][4][5][6]
Influur is poised to dominate as the go-to global influencer marketplace, leveraging its Series A ($10M total raised) for AI deepening, continental expansion, and product enhancements like advanced automation.[2][3] Trends like generative AI for content/strategy, Web3 creator tools, and regulated ad transparency will shape its path, amplifying network effects in a $20B+ market.[2][4] Its influence could evolve from matching tool to full ecosystem enabler, potentially powering enterprise-scale campaigns and creator businesses—watch for Series B and unicorn trajectory as it hits 1 million business goals.[2][4] This positions Influur as the bridge making influencer marketing as effortless as "swiping left," transforming brand-creator convergence.[3]
Influur has raised $15.8M across 3 funding rounds. Most recently, it raised $10.0M Series A in November 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2024 | $10M Series A | Point72 Ventures | Expert Dojo, Human Capital, Incisive Ventures, Launchpad Venture Group, Pitbull Ventures, Single FIN Ventures, Alex Beckman, Claire Diaz Ortiz, Dale Okuno, Guillermo Gomez | Announced |
| Apr 1, 2022 | $5M Seed | — | H20 Capital Innovation, Human Capital, Ravelin Capital, Claire Diaz Ortiz, Fabian Gomez Gutierrez, Guillermo Gomez, Simon Borrero | Announced |
| Feb 1, 2021 | $800K Seed | — | H20 Capital Innovation, Human Capital, Ravelin Capital, Claire Diaz Ortiz, Fabian Gomez Gutierrez, Guillermo Gomez, Simon Borrero | Announced |
Influur has raised $15.8M in total across 3 funding rounds.
Influur's investors include Point72 Ventures, Expert Dojo, Human Capital, Incisive Ventures, Launchpad Venture Group, Pitbull Ventures, Single Fin Ventures, Alex Beckman, Claire Diaz-Ortiz, Dale Okuno, Guillermo Gomez, H20 Capital Innovation.