InfoPrice

InfoPrice is a Brazilian technology and data company that builds pricing-intelligence tools and hardware to help physical retailers and manufacturers optimize prices and monitor competitor pricing in real time.[1]

High-Level Overview

InfoPrice’s mission is to enable retailers and suppliers to improve margins, increase sales, and define smarter pricing strategies through data-driven pricing intelligence and automation.[1]
Its investment/operational philosophy is product- and data-first: combine proprietary data collection hardware with software analytics and pricing consulting to deliver measurable margin improvements for customers in grocery, pharmacies and FMCG channels.[1][3]
Key sectors served are physical retail (supermarkets, hypermarkets), pharmacies, wholesalers and CPG/manufacturers that compete on price in-store.[1][3]
InfoPrice impacts the startup and retail ecosystem by industrializing in-store price collection (including patented barcode-reproduction hardware), accelerating adoption of dynamic pricing in Latin American brick-and-mortar retail, and creating a market for pricing-as-a-service and retail-focused BI platforms.[1][3]

For a portfolio-company style summary: InfoPrice builds an automated pricing-intelligence platform (modules like IPA, Infopanel and consulting PEX) that collects price data in physical stores using proprietary devices and software, serves retailers and manufacturers seeking competitive price monitoring and dynamic pricing, and solves the problem of sparse, slow or inaccurate in-store price data that prevents rapid price optimization and margin improvement.[3]
Growth signals reported in business directories indicate expansion in headcount and commercial scale in Brazil and a reported revenue figure in commercial databases, suggesting enterprise adoption among large retailers, though disclosed public financial detail is limited in available sources.[4]

Origin Story

InfoPrice was founded in Brazil in 2013 as a business intelligence startup focused on retail pricing, headquartered in São Paulo.[1][5]
Co-founder Leonardo Sierra Monteiro (noted in public sources) developed a patented barcode-reproduction device—SmartPrice—that facilitated physical retail data collection and helped bootstrap the company’s product offering.[1]
The company’s early evolution combined hardware-enabled data collection with software analytics and consulting, moving from point data collection to real-time pricing intelligence and automated price-optimization products for retailers and manufacturers.[1][3]

Core Differentiators

• Patented hardware for physical-store price collection (barcode reproduction device/SmartPrice), enabling higher-quality in-store data than manual collection alone.[1]
  - Integrated product suite: automated pricing intelligence (IPA), real-time monitoring (Infopanel) and pricing consulting (PEX), which blends software with professional services to convert data into executable pricing actions.[3]
  - Focus on physical retail: specialization in supermarkets, pharmacies and wholesalers gives vertical expertise and tailored data models for those channels.[1][3]
  - Local market scale in Brazil and LatAm: positioned to serve large regional retailers where in-store price intelligence historically lagged behind e-commerce tooling.[4][5]

Role in the Broader Tech Landscape

InfoPrice rides the trend of data-driven retail operations and dynamic pricing that has been prominent in e-commerce and is increasingly moving into physical retail as retailers digitize stores and seek real-time competitive visibility.[1][3]
Timing matters because retailers face margin pressure from inflation, competitive discounters and omnichannel shoppers—making rapid, automated price responses and better price intelligence commercially valuable.[1][3]
Market forces in its favor include growing adoption of retail analytics, demand from manufacturers for competitive-in-store monitoring, and the relative scarcity of reliable in-store price data collection solutions in emerging markets.[1][3]
By supplying both hardware and SaaS analytics, InfoPrice helps close the data gap between physical and online retail and influences supplier-retailer interactions around price elasticity, promotions and assortment decisions.[1][3]

Quick Take & Future Outlook

InfoPrice is well-positioned to continue scaling in Latin America by leveraging its hardware-enabled data advantage and packaged pricing products to capture larger retailers and manufacturers that need in-store price intelligence.[1][3]
Trends that will shape its trajectory include further retail digitization (IoT and store automation), increased acceptance of dynamic pricing in brick-and-mortar settings, and consolidation or partnership opportunities with global retail SaaS and analytics vendors.[1][3]
If InfoPrice continues to convert in-store data into automated pricing actions and measurable margin outcomes, it can deepen enterprise relationships and expand into adjacent offerings (assortment optimization, promotion optimization, shelf analytics), strengthening its role as a go-to pricing-intelligence provider for physical retail in Latin America.[3]

Sources: InfoPrice company profile and history as described in public company summaries and product pages.[1][3][4][5]