Innovatemap Ventures

Innovatemap Ventures, based in Indianapolis, Indiana, operates as the investment arm of Innovatemap, deploying a percentage of its parent company's profits into early-stage startups. Innovatemap itself specializes in digital product research, branding, marketing, and design, assisting businesses across diverse sectors including technology, education, healthcare, and security. The firm helps clients articulate value to audiences, bridge products and buyers, and create user-friendly solutions through comprehensive product management, design, and user experience services for digital products. Innovatemap expanded its team from 4 to approximately 28 employees by 2021, with reported revenue under $5 million. Innovatemap Ventures has achieved two portfolio company acquisitions to date. The organization was established in 2014 by co-founders Mike Reynolds and Christian Beck. Its business model centers on service-based agency fees from client work, invests a percentage of profits in startups via Innovatemap Ventures.