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§ Private Profile · Amsterdam, Netherlands
SaaS platform providing virtual IT lab environments for software companies to create interactive demos, training, and self-service test drives in.
Instruqt, a Netherlands-based company, provides a hands-on virtual IT lab platform for software companies to create interactive demos, workshops, and training in browser-based sandbox environments. The platform facilitates interactive product demonstrations, workshops, and self-service test drives within browser-based sandbox environments that mimic real-world product experiences. Instruqt serves clients in IT, cloud, and DevOps sectors, with a customer base that includes Red Hat, MongoDB, Datadog, HashiCorp, and Okta. The organization secured €15 million in Series A funding in May 2023, with Blossom Capital leading the round, building on its initial backing from Xebia. Instruqt operates on a SaaS subscription model and was established in 2018 by Coert Baart and Adé Mochtar. Its business model centers on saaS subscription model for product growth platform enabling demos and training, initially bootstrapped then funded via venture capital.
Instruqt has raised $17.0M across 1 funding round.
Instruqt has raised $17.0M in total across 1 funding round.
Instruqt has raised $17.0M in total across 1 funding round.
Instruqt's investors include Blossom Capital, Ardent Venture Partners, Cherubic Ventures, Expa, General Catalyst, Gradient Ventures, Jared Hecht, QED Investors, Sound Ventures, SV Angel, Aaron Levie, Adrian Aoun.
Instruqt has raised $17.0M across 1 funding round. Most recently, it raised $17.0M Series A in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2023 | $17M Series A | Blossom Capital | Ardent Venture Partners, Cherubic Ventures, Expa, General Catalyst, Gradient Ventures, Jared Hecht, QED Investors, Sound Ventures, SV Angel, Aaron Levie, Adrian Aoun, Dylan Field, Eddie Hartman, Eric WU, Gokul Rajaram, Jenna Hannon, Kevin LIN, Saturnin Pugnet, Scott Belsky, Steve Chen, Vivek Patel | Announced |
Instruqt is a technology company that builds a cloud-native platform for creating immersive, hands-on virtual IT labs to drive product adoption, training, and go-to-market strategies for software firms.[1][2][3] It serves marketing, sales, customer success, and education teams at companies like MongoDB, Datadog, HashiCorp, Red Hat, and Google, solving the challenge of engaging developers and technical users through interactive, real-world experiences rather than static demos or videos.[1][2][4] The platform enables browser-based sandboxes with multi-cloud support (AWS, Azure, GCP), guided challenges, analytics, and integrations with Salesforce, HubSpot, and LMS tools, delivering strong growth metrics like 244% ROI and 3.38 months to positive ROI per recent studies.[4][7]
Founded in 2017 and headquartered in Hilversum, Netherlands (with operations in Amsterdam), Instruqt emerged to address the need for hands-on experiences in selling and educating modern technical buyers, particularly developers who demand "learning by doing" over presentations.[1][2][6] The company was co-led by CEO Coert Baart, who has highlighted expansions like the 2025 Google Cloud Marketplace debut to leverage existing cloud credits for faster adoption.[1] Early traction came from enabling fast-growing software firms to create browser-based private sandboxes, transforming complex tech demos into scalable, real-life value showcases without setup barriers, which quickly attracted enterprise clients in developer tools and cloud.[6]
Instruqt stands out in the virtual IT labs market through these key strengths:
Instruqt rides the surge in developer enablement and product-led growth (PLG), where software companies shift from slideware to interactive experiences amid rising cloud adoption and complex tech stacks like Kubernetes and multi-cloud environments.[1][3][4] Timing aligns with post-2020 remote work and AI-driven tools demanding scalable training; market forces like shorter sales cycles and developer scarcity favor its model, reducing onboarding friction and boosting adoption for clients facing "show, don't tell" buyer expectations.[2][6][7] It influences the ecosystem by powering GTM for leaders like Datadog and HashiCorp, amplifying technical reach, cutting costs, and fostering product champions—evident in Forrester's 244% ROI validation—while integrations embed it into broader edtech and sales stacks.[1][4]
Instruqt is poised to expand as hands-on labs become table stakes for B2D (business-to-developer) sales, with multi-cloud expansions and AI-enhanced personalization driving deeper integrations into PLG workflows.[1][3][5] Trends like agentic AI training and global developer upskilling will shape its path, potentially evolving influence through marketplace dominance (e.g., Google Cloud) and ecosystem partnerships, cementing its role in accelerating tech adoption at scale. This builds on its core strength: turning complex tech into intuitive, revenue-fueling experiences for the next wave of software buyers.[4]