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§ Private Profile · Cambridge, MA, USA
AI-powered virtual insurance agent compares auto, home, and life insurance quotes from large and regional providers, with personalized.
Insurify, based in Cambridge, MA, US, develops an AI-powered virtual insurance agent that assists users in comparing and securing quotes for auto, home, and life insurance from a broad network of large and regional providers. The platform provides real-time integrations, personalized recommendations, and city/state-specific comparisons, recently launching the first insurance app on OpenAI’s directory to offer estimated pricing via AI. The company has raised substantial funding, including a $100 million Series B round in 2021 led by Motive Partner, and a $23 million Series A in 2019. Key investors also include MTech Capital, Viola Ventures, Hearst Ventures, and Nationwide Ventures. Insurify has reported 2.5x year-over-year revenue growth and targeted 60 new hires following its 2019 funding. The organization was founded in 2013 by Giorgos Zacharia, Snejina Zacharia, and Tod Kiryazov.
Insurify has raised $140.6M across 5 funding rounds.
Key people at Insurify.
Insurify was founded in 2013 by Snejina Zacharia (CEO and Founder) and Tod Kiryazov (Co-founder; Chief Product Officer).
Insurify has raised $140.6M in total across 5 funding rounds.
Insurify has raised $140.6M across 5 funding rounds. Most recently, it raised $100.0M Series B in August 2021.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 1, 2021 | Guros | $6.0M Seed | Cometa, David Jegen | Clocktower Technology Ventures, Leap Ventures, Magma Partners |
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $100M Series B | James O'neill | Sequoia Capital Israel, Spark Capital, Viola Ventures, Fort Ross Ventures, Hearst Ventures, MassMutual Ventures, Moneta VC, Nationwide, Viola Fintech | Announced |
| Jun 1, 2021 | $11M Series B | — | Energy Capital Ventures, Equal Ventures, Ontario Teachers' Pension Plan, R136 Ventures | Announced |
| Jan 1, 2020 | $23M Series A | Kevin Mcloughlin, Daniel Tsiddon | Viola Ventures, Hearst Ventures, MassMutual Ventures, Nationwide | Announced |
| Mar 16, 2017 | $4.6M Venture Round | Eric Emmons, Erik Ross | — | Announced |
| Jan 28, 2016 | $2M Seed | Mark Rosenblatt | — | Announced |
Insurify was founded in 2013 by Snejina Zacharia (CEO and Founder) and Tod Kiryazov (Co-founder; Chief Product Officer).
Insurify has raised $140.6M in total across 5 funding rounds.
Insurify's investors include James O'Neill, Sequoia Capital Israel, Spark Capital, Viola Ventures, Fort Ross Ventures, Hearst Ventures, MassMutual Ventures, Moneta VC, Nationwide, Viola Fintech, Energy Capital Ventures, Equal Ventures.
Key people at Insurify.
Insurify is a Cambridge, Massachusetts-based insurtech company that operates as a digital insurance comparison platform, enabling users to compare real-time quotes from over 120 insurers like GEICO, Allstate, Progressive, Nationwide, and Liberty Mutual for auto, home, renters, pet, and life insurance.[1][2][3] It serves individual consumers and commercial customers, solving the problem of inefficient insurance shopping—marked by endless calls and spam—by using AI-driven tools like RateRank for personalized matching, Evia for license-plate-based quotes, and options for online purchase or live agent support, with users saving up to $1,025 annually on average.[2][3][4] With 170+ employees, 70M+ quotes served, and $200B+ in coverage facilitated, Insurify demonstrates strong growth, earning accolades like Inc. 5000 Fastest-Growing Companies (2021-2025), Forbes Fintech 50 (2021-2023), and CNBC’s Top InsurTech Companies (2024).[3][4][6]
Insurify was founded in 2013 by Snejina Zacharia, an MIT graduate, after her own car insurance premium spiked post-accident, exposing the frustrations of traditional shopping.[1][4] Incorporated on May 6, 2013, as a corporation (formerly Ensurify), it launched publicly in July 2015 in Texas, California, and Florida, initially focusing on auto insurance with carrier partnerships for personalized quotes based on user profiles.[1][2] Early expansion hit 30 states by January 2016; pivotal funding included a $4.6M seed round in October 2016 led by MassMutual Ventures and Nationwide Ventures, plus a Facebook Messenger bot launch, followed by a $23M Series A in January 2020 from MTech Capital and Viola FinTech, enabling diversification into home, renters, and life insurance.[2][4] Total funding exceeds $128M, humanizing its customer-centric roots while scaling to 10.4M shoppers nationwide.[4]
Insurify rides the insurtech wave, leveraging AI and predictive modeling to disrupt a fragmented $1T+ U.S. insurance market long dominated by legacy carriers and brokers.[2][3] Timing aligns with rising digital adoption post-2020, where consumers demand instant, data-driven comparisons amid premium hikes from inflation, climate risks, and telematics; its expansion from auto-only to multi-line mirrors industry shifts toward bundled, personalized policies.[2][4] By partnering with giants like Nationwide and Liberty Mutual while serving 50 states, Insurify influences the ecosystem as a neutral aggregator, pressuring carriers on pricing transparency and accelerating API standards—much like competitors Matic or Canopy Connect—while empowering SMBs with tech-specific tools like cyber coverage comparisons.[2][5][7]
Insurify's trajectory points to deeper AI integration, potentially expanding into commercial lines and international markets, fueled by its $128M+ funding and 2025 Inc. 5000 streak amid insurtech consolidation.[3][4][6] Trends like embedded insurance (e.g., via APIs in auto apps) and climate-resilient policies will shape growth, with regulatory tailwinds for digital agents boosting its edge. As a female-led insurtech pioneer, its influence could evolve toward ecosystem dominance, redefining shopping as effortless AI matchmaking—echoing Zacharia's original quest for simple savings.[4]
