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§ Venture Capital · Brazil
Venture capital firm providing investments to startups and opportunities in southern Brazil, focused on generating global solutions from local.
Key people at Invisto.
Invisto was founded in 2002 by Marcelo Wolowski (Founder and CEO).
Invisto is a venture capital firm based in Florianópolis, Brazil, that invests in startups and opportunities across southern Brazil. The firm focuses on identifying local potentials and developing them into global solutions through its investment circle, aiming to generate strong returns for its investors. While specific scale metrics like assets under management or portfolio company numbers are not publicly disclosed, Invisto actively backs promising ventures within the region's tech ecosystem. Key figures at the firm include Managing Partner Marcelo Amorim, Partner Geraldo Moura, and Investor Relations lead Marina Leite. Invisto was established in 2002, though the names of its original founders are not publicly available. Its business model centers on venture capital investments funded by investors, targeting strong returns.
Invisto was founded in 2002 by Marcelo Wolowski (Founder and CEO).
Invisto is a Brazil-based venture capital firm focused on early-stage and scale-up investments in innovative companies across diverse sectors. Its mission centers on identifying high-potential startups in southern Brazil and providing them with seed and growth capital, strategic guidance, and access to networks to accelerate their development. The firm’s investment philosophy emphasizes backing entrepreneurial teams with scalable business models, particularly those leveraging technology to disrupt traditional industries or meet emerging market demands.
Invisto plays a meaningful role in the Brazilian startup ecosystem by supporting companies at critical inflection points, from initial scaling to later-stage expansion. It invests across a range of sectors including fintech, SaaS, healthtech, and consumer tech, often focusing on businesses that benefit from regional economic dynamics and digital transformation trends in Latin America. By connecting founders with capital and operational expertise, Invisto helps strengthen the region’s innovation infrastructure and contributes to the maturation of Brazil’s venture ecosystem.
Founded in 2002, Invisto emerged during a formative period for private equity and venture capital in Brazil, when institutional support for startups was still relatively limited. Based in Florianópolis, in the southern region of the country, the firm was built around a vision of fostering innovation-driven entrepreneurship in a region known for its strong technical talent and entrepreneurial culture. Over time, Invisto evolved from a regional investor into a more structured venture capital player, increasingly focused on funding and nurturing scale-up companies rather than just early-stage ventures.
Key figures at Invisto include Managing Partner Marcelo Amorim and Partner Geraldo Moura, who have helped shape the firm’s strategy and network over the years. The firm has cultivated relationships with entrepreneurs, corporates, and co-investors, enabling it to back companies through multiple rounds and support them through pivotal growth phases. Its long-standing presence in southern Brazil has allowed it to become a reference point for investors and founders alike, particularly in ecosystems like Florianópolis and Porto Alegre, where tech-enabled startups have gained momentum.
Invisto operates at the intersection of Brazil’s growing tech ecosystem and the broader trend of decentralization in innovation. While São Paulo and São José dos Campos have long dominated Brazil’s startup narrative, Invisto exemplifies how regional hubs—particularly in the south—are becoming vital centers of entrepreneurship. The firm benefits from and contributes to the rise of tech talent outside traditional financial centers, supporting companies that are building for both domestic and global markets.
Timing has been a key advantage: Invisto’s long tenure has allowed it to ride multiple waves of digital transformation in Brazil, from the rise of fintech and e-commerce to the expansion of SaaS and healthtech. As Brazilian startups gain more access to international capital and exit opportunities, Invisto’s role as a bridge between local founders and broader markets becomes increasingly important. The firm also influences the ecosystem by setting governance standards, promoting best practices, and encouraging reinvestment of entrepreneurial success into the next generation of startups.
Looking ahead, Invisto is well-positioned to continue shaping the next chapter of Brazil’s innovation economy. As southern Brazil solidifies its status as a tech powerhouse, the firm’s regional expertise and long-term relationships will remain valuable assets. We can expect Invisto to deepen its focus on high-growth sectors like fintech, enterprise software, and climate tech, while potentially expanding its cross-border co-investment activity and exploring new fund strategies to capture evolving opportunities.
The broader trend of distributed innovation and maturing Latin American venture markets will likely amplify Invisto’s influence. If the firm continues to back ambitious founders and help them scale globally, it may increasingly be seen not just as a regional VC, but as a national player with outsized impact. In a landscape where strong, experienced investors are still relatively scarce, Invisto’s staying power and hands-on approach could make it a cornerstone of Brazil’s long-term tech ascent.
Key people at Invisto.
