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iSIZE Technologies, based in London, England, develops AI-powered solutions for video streaming, utilizing deep learning to optimize video quality, reduce bitrates, and conserve bandwidth, energy, and costs. Their proprietary BitSave technology functions as a codec-independent add-on for existing video encoding pipelines, trained to perceive like the human eye for applications such as VoD, live streaming, broadcasters, and gaming platforms. This deep perceptual optimizer aims to enhance video delivery efficiency, building on the company's initial focus on AI super-resolution for upscaling images and videos to 4K. The company secured $6.3 million in a funding round led by Octopus Ventures in May 2021. iSIZE's technology primarily serves video streaming providers, broadcasters, and gaming companies. The firm was founded in 2016 by Sergio Grce and Dr. Yiannis Andreopoulos.
iSIZE Technologies has raised $6.9M across 2 funding rounds.
iSIZE Technologies has raised $6.9M in total across 2 funding rounds.
iSIZE Technologies has raised $6.9M in total across 2 funding rounds.
iSIZE Technologies's investors include Mangrove Capital Partners, Octopus Ventures, Jelix Ventures.
iSIZE Technologies is a deep-tech company founded in 2016 that develops AI-powered deep learning solutions for optimizing video delivery, enabling higher quality video at lower bitrates to reduce costs, bandwidth, and energy use.[1][2][3] Its flagship product, BitSave, is a codec-independent perceptual preprocessor that delivers up to 25% bitrate savings for video-on-demand (VoD), live streaming, gaming, social media, and virtual interactions, serving broadcasters, streaming providers, and entertainment platforms.[1][2][5] Acquired by Sony Interactive Entertainment in November 2023, iSIZE has raised $7.2M in funding and demonstrated growth through rapid AI model training on Oracle Cloud Infrastructure (OCI), achieving 22% cost savings and expanded customer trials.[1][3][5]
The company solves the exploding demands of video streaming—now rivaling aviation in carbon emissions—by making encoders up to two-fold more energy-efficient while improving perceptual quality.[2] Post-acquisition, iSIZE's innovations support Sony's R&D in video processing and streaming services, positioning it for sustained momentum in AI-driven media efficiency.[4]
iSIZE Technologies was founded in 2016 in the UK, initially headquartered in Cheshire and later London, by a team of PhD experts in video signal processing, machine learning, and advanced networking, including university professors.[1][2][3] Led by non-technical CEO Sergio Grce, the company emerged from the need to address inefficiencies in video encoding amid surging global video consumption, pioneering deep neural networks for data-driven preprocessing.[2][6] Early traction came from graduating the inaugural Oxford Creative Destruction Lab (CDL) program and securing £740k in seed funding from investors like Patrick Pichette (ex-Google CFO) and TD Veen AS, bringing total early funding over £1.3M.[3]
Pivotal moments included developing BitSave as the first AI solution "trained to see with the human eye," enabling substantial bandwidth and quality gains, and partnering with OCI for faster AI training.[2][5] This culminated in its acquisition by Sony Interactive Entertainment in November 2023, integrating its talented engineering team into Sony's future technology efforts.[1][4]
iSIZE rides the AI-for-media efficiency wave, addressing video streaming's massive scale—projected to dominate data traffic—amid rising demands for sustainable, low-latency delivery in cloud gaming, 8K VoD, and metaverse interactions.[1][2][4] Timing aligns with codec shifts (e.g., AV1 adoption) and hyperscaler GPU shortages, where its preprocessing boosts encoder performance without rip-and-replace overhauls.[5] Market forces like carbon regulations and bandwidth costs favor it, as video now surpasses aviation emissions, enabling greener datacenters.[2]
By licensing to platforms and influencing Sony's ecosystem, iSIZE accelerates AI adoption in entertainment R&D, setting standards for perceptual video AI and inspiring competitors like Pixocial in content optimization.[1][4]
Post-Sony acquisition, iSIZE will likely expand BitGen into generative AI video (2D/3D), powering immersive streaming for PlayStation and beyond, while leveraging Sony's resources for global scale.[4][5] Trends like edge AI, multimodal codecs, and net-zero mandates will propel its trajectory, potentially redefining video delivery economics. Its influence may evolve from startup innovator to core enabler of efficient, high-impact media, tying back to its mission of sustainable video that reaches more users with less environmental cost.[2]
iSIZE Technologies has raised $6.9M across 2 funding rounds. Most recently, it raised $6.0M Series A in May 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2021 | $6M Series A | — | Mangrove Capital Partners, Octopus Ventures | Announced |
| May 1, 2020 | $910K Seed | — | Jelix Ventures | Announced |
