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Just Women's Sports is a digital media company dedicated to providing comprehensive content on women's athletics, encompassing Instagram highlights, podcasts, newsletters, and exclusive features, specifically targeting underserved fan bases. The organization successfully secured an early $400,000 investment, notably from OVO Fund partner Eric Chen, to bolster its social media presence, which has since grown to hundreds of thousands of followers. Evolving rapidly, its operational team expanded from an initial four employees to dozens, solidifying its position as a power player within the women's sports media landscape. Just Women's Sports aims to give younger and casual demographics access to athletes and teams often overlooked by traditional platforms. Key figures associated with the company include founder and CEO Haley Rosen and early investor Eric Chen. The company was founded in 2020 by Haley Rosen.
Just Women's Sports has raised $10.0M across 2 funding rounds.
Just Women's Sports has raised $10.0M in total across 2 funding rounds.
Just Women's Sports has raised $10.0M across 2 funding rounds. Most recently, it raised $6.0M Seed in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $6M Seed | — | Lightspeed Venture Partners, Magma Partners, Danielle LAY, Sapphire Ventures, Shaan's ALL Access Fund, Shima Capital, Howard Lindzon, Synergis Capital, Tribe Capital, Vibe Capital, Alex Lieberman | Announced |
| May 1, 2021 | $4M Seed | — | Animal Capital, Casa Verde Capital, Remus Capital, Seven Seven SIX, Sound Ventures, Thirty Five Ventures, Vayner RSE, Griffin Johnson, Jimmy Donaldson, Kevin Hart, Mark Cuban, Rich Miner | Announced |
Just Women's Sports has raised $10.0M in total across 2 funding rounds.
Just Women's Sports's investors include Lightspeed Venture Partners, Magma Partners, Danielle Lay, Sapphire Ventures, Shaan's All Access Fund, Shima Capital, Howard Lindzon, Synergis Capital, Tribe Capital, Vibe Capital, Alex Lieberman, Animal Capital.
Just Women's Sports (JWS) is a digital media platform dedicated exclusively to women's sports, delivering news articles, event previews, podcasts, newsletters, videos, and team merchandise to engage fans across platforms.[1][3][4] It serves underserved women's sports enthusiasts by providing authentic, comprehensive coverage that traditional media often neglects, with a total audience of 4.5 million, 110 million monthly reach, 214% year-over-year audience growth, and 175 million monthly video views as of recent metrics.[3] The company solves the problem of limited representation—only 4% of sports coverage focuses on women's sports—by fostering fan growth, athlete visibility, and community building, backed by $9.5 million in total funding including a $6 million recent round from investors like Blue Pool Capital, Thirty Five Ventures, and athletes such as Billie Jean King and Allyson Felix.[2][3]
Founded in 2020 by Haley Rosen, a former Stanford soccer midfielder with a BA and MA from the university and a brief professional soccer career, JWS emerged from Rosen's frustration with inadequate media coverage of women's sports during her time in tech in the Bay Area.[1][4] Rosen identified a gap where traditional outlets either ignored women's sports or offered hyper-sexualized content, lacking authenticity and athlete trust, prompting her to launch a dedicated platform.[4] Early traction came from securing athlete buy-in and partnerships, such as multi-year deals with the National Women's Soccer League (NWSL) for game highlights and content distribution, fueling rapid audience expansion.[2]
(Note: While sometimes described in tech-adjacent terms like "data collection & internet portals," JWS operates primarily as a media company leveraging digital platforms, not core technology development.[2])
JWS rides the explosive growth in women's sports, fueled by rising participation, sponsorships, attendance, and viewership, amplified by digital media's ability to democratize access amid traditional outlets' underinvestment.[1][4] Timing is ideal post-2020 founding, coinciding with milestones like the NWSL's expansion and global events such as the Women's World Cup, where digital platforms like JWS fill coverage voids and drive mainstream adoption.[2][5] Market forces favoring it include athlete-led investments, e-commerce integration, and social media virality, positioning JWS to influence the ecosystem by normalizing women's sports as "household names" and boosting tune-in for leagues like NWSL ahead of 2026 cycles.[3][5]
JWS is poised for accelerated expansion through deeper league integrations, live events, and international content as women's soccer (NWSL, USWNT, 2027 World Cup buildup) and other sports surge toward parity.[5] Trends like athlete empowerment, multimedia personalization, and Gen Z fan mobilization will shape its path, potentially scaling revenue via sponsorships and merch amid projected billions in women's sports media rights.[2][3] Its influence may evolve from niche amplifier to ecosystem leader, humanizing athletes and sustaining momentum in a coverage-starved space—proving dedicated platforms like JWS are essential to the rise.[4]
