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Koupon, based in Addison, Texas, operates as a promotional platform connecting convenience store retailers and CPG brands to launch mobile offer campaigns. The company specializes in delivering personalized promotions and buyer insights across extensive retail networks, aiming to drive sales and enhance shopper engagement. Since its founding, Koupon has facilitated nearly 5 billion offers, cultivating a robust network that now includes over 50,000 convenience retail sites and partnerships with more than 70 CPG brands. Prior to its acquisition, the company had raised $14.88 million in total funding. Koupon was acquired by PDI Technologies, formerly Professional Datasolutions, Inc., on December 7, 2021, integrating its capabilities into PDI's Offer Network under CEO Brad Van Otterloo. Founded in 2011, Koupon continues to serve its market as part of PDI.
Koupon has raised $6.5M across 2 funding rounds.
Koupon has raised $6.5M in total across 2 funding rounds.
Koupon has raised $6.5M in total across 2 funding rounds.
Koupon's investors include Joel Fontenot, DFJ Mercury, Matthew Pritzker Company.
Koupon has raised $6.5M across 2 funding rounds. Most recently, it raised $4.5M Series B in April 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 10, 2012 | $4.5M Series B | Joel Fontenot | DFJ Mercury, Matthew Pritzker Company | Announced |
| Nov 9, 2011 | $2M Series A | DFJ Mercury | Matthew Pritzker Company | Announced |